Senior Manager, Tools & Technology at TARGET (2011 – 2023)
Target Marketing Creative Team
- Led a team of 7 supporting tools and technology for a 350-person creative organization, removing operational bottlenecks and improving team productivity
- Oversaw production technology for enterprise-level internal and external events, ensuring seamless execution
- Designed and built a video production suite enabling sign language interpretation across company-wide Zoom meetings, improving accessibility
- Directed digital asset operations, managing lifecycle of creative assets using DAM systems (MediaBin, CatDV)
- Conducted comprehensive hardware/software audits, aligning technology investments with business needs and improving resource allocation
Senior Business Analyst at TARGET (2007 – 2011)
Target Technology Services
- Led requirements gathering and process analysis for large-scale technology initiatives across marketing and business teams
- Facilitated stakeholder alignment and translated business needs into technical specifications
- Managed vendor selection, RFPs, and SOWs, including coordination of onshore and offshore teams
- Developed and led training programs for DAM system adoption across 1,300+ users
- Spearheaded DAM implementation that generated $3.5M+ in cost savings through asset reuse
Corporate Marketing Manager at SMURFIT-STONE CONTAINER CORP (2005 – 2007)
Reported to Chief Marketing Officer
- Directed national tradeshow strategy and execution for major industry events
- Led corporate rebranding initiative across digital, print, and brand standards
- Built an internal asset management system to centralize digital photography and marketing assets
Senior Marketing Communications Manager at FELLOWES, INC (1996 – 2004)
Reported to Director of Marketing
- Led a 6-person cross-functional team supporting 14 product lines and 1,800+ SKUs
- Drove global rebranding initiative contributing to 27% year-over-year sales growth
- Managed $2M budget with consistent on-time, under-budget delivery
- Oversaw global packaging, merchandising, and brand execution across licensed and proprietary brands
- Implemented DAM system to improve asset accessibility and workflow efficiency
- Led international initiatives across Asia to improve product quality, cost, and turnaround time
Graphic Specialist at IBICO, INC (1995 – 1996)
Reported to Director of Marketing
- Developed packaging and marketing materials across 5 product lines (500 SKUs)
- Designed and implemented World Wide Web presence
- Increased retail placement by 25% through improved sales materials and presentations
- Managed all tradeshow logistics and execution
Multimedia Specialist / Graphic Designer at PRICE WATERHOUSE (1991 – 1995)
- Developed all literature and signage for trade shows
- Produced all electronic and print sales presentations
- Created 3D graphics, animations, and effects sequences for videos
