Kyle Hesburn
734-301-1260 | hesburn92@yahoo.com | Southgate, MI 48195
SUMMARY
Results-driven marketing professional with 8+ years executing sponsorship activations,
partner events, and grassroots promotions for Detroit sports teams (Detroit City FC,
Michigan Shadow Hockey, Detroit Red Wings, Kalamazoo Wings, USA Hockey). Proven ability to build partner relationships, deliver high-energy fan experiences, and drive lead generation. Strong supervisor and event coordinator with a passion for Detroit sports.
EXPERIENCE
Street Team / Hype Squad Member
Detroit City FC — Detroit, MI
Part-Time | March 2026 – Present
- Represent the club at community events throughout Metro Detroit, promoting upcoming matches and engaging potential fans through grassroots marketing initiatives.
- Set up and operate promotional booths at festivals, community gatherings, and partner events to increase brand awareness and drive fan engagement.
- Encourage sign-ups for team communications, promotions, and ticket opportunities, generating new leads for the club’s ticket sales and marketing teams.
- Serve as an energetic ambassador for the organization, introducing new audiences to the club and its matchday experience.
- Support matchday atmosphere at Keyworth Stadium by engaging with fans,
participating in chants and promotions, and contributing to a high-energy environment.
- Assist fans with stadium directions, event information, and general matchday questions to enhance the overall fan experience.
- Maintain strong knowledge of club history, upcoming events, and stadium operations to effectively represent the brand.
Sponsorship Sales Representative
Michigan Shadow Hockey — Fraser, MI
2026 – Present •
Prospect and develop new corporate sponsorship opportunities for a professional hockey organization targeting local businesses across Metro Detroit.
- Build and maintain relationships with potential partners while aligning sponsorship packages to their marketing objectives.
- Create customized sponsorship proposals and presentations highlighting activation elements including signage, in-game promotions, hospitality, and digital assets.
- Currently advancing a high-value sponsorship deal through final negotiations and closing stages.
- Collaborate with game operations and marketing teams to design sponsorship activations that deliver measurable ROI for partners.
Technician
IET — Southfield, MI
May 2019 – Present
- Routes and ties wires to form wire harness used in electrical and electronic equipment or systems: Reads instructions, such as work orders, diagrams, and wire lists to determine materials needed and sequence of assembly.
- Selects wires of specified color, marking, or length, and loops wires between guide pegs on harness board, following color-coded lines or sequential numbers on board or diagram.
- Wraps and ties wires together at designated points to form harness, manually or using tie-wrap gun.
- Apply sealing liquid to secure knots in ties, using brush.
- May attach ends of wires to components, plugs, or terminal strip, using soldering iron or crimping device.
- Insert cable in plastic tubing or inject plastic sealant around terminals to protect cable from dust and moisture.
- Test wiring continuity, using continuity tester.
- Mark identifying data on completed harness.
Marketing Event Supervisor
Hollywood Casino Greektown — Detroit, MI
September 2025 – November 2025
Implement marketing special events and promotions to ensure guest loyalty and return visits to the casino, including all aspects of the event or promotion (writing the submission, purchasing, run of show). •
- Responsible for coordination of team member schedules, timekeeping, and monitoring attendance.
- Train, counsel, guide, and instruct team members in proper performance of their duties.
- Maintain and enforce departmental policies and procedures.
- Maintain awareness of events and promotions of competitors to ensure Hollywood
Casino at Greektown remains competitive in the marketplace.
- Supervision of team members, including work allocation, training, and problem resolution.
- Evaluate performance and make recommendations for personnel actions.
- Report any problems or critical situations that occur to the Marketing Manager.
- Administer all team relations policies and enforce all company policies,
procedures, rules, and regulations.
- Assist in managing team-related guest complaints and ensure corrective action is taken.
- Purchase items for promotions such as gifts, props, and décor.
Theater Event Staff Supervisor
Motorcity Casino Soundboard — Detroit, MI
December 2024 – August 2025
- Hire, supervise, train, and discipline Theater Event staff.
- Complete event reconciliation and all event reports.
- Verify event floor plan and seating set-up.
- Effectively resolve guest service issues.
- Work closely and cooperatively with the Box Office staff.
- Perform additional responsibilities as assigned.
Tour Guide
Detroit Red Wings — Detroit, MI
May 2019 – August 2019
Provide fulfilling and quality experiences for all guests who partake in the arena experiences, including Corporate activities, Special Events, Private Tour Groups,
and Public Tours.
- Provide quality customer service with guest check-in, guest engagement, and guiding guests safely through the arena.
- Proactively enhance the visitor experience through excellent customer service.
- Maintain cheerful, welcoming, professional atmosphere. •
- Provide best-in-class tour experiences with excellent public speaking skills and guest interaction; provide a cohesive, timely, engaging, and factual tour script delivery; be knowledgeable of home team’s history, facts regarding the stadium infrastructure, and all present and future stadium events.
- Participate in quarterly training sessions regarding tour script updates, any updates in program policies, and review of customer service performance.
Marketing Consultant
Hungry Howie’s Pizza — Madison Heights, MI
June 2018 – March 2019 • Act as project lead on strategic marketing initiatives.
- Under guidance of the Manager of Advertising, execute store grand openings and initial marketing plans.
- Correspond with franchisees to monitor and maintain regional and local marketing plans.
- Assist with scheduling between the marketing department.
- Franchisee consultation and local store digital/traditional media planning.
- Manage and distribute Gold Pizza Certificates.
- Respond to sponsor and donation requests.
- Assist with admin projects such as mailing, cataloging, etc.
Promotions Coordinator
CBS Radio Detroit/Entercom (97.1 The Ticket) — Southfield, MI July 2016
– June 2018
- Set up and staff station events and remote broadcasts (tables, tents, signage,
stage, etc.).
- Recap events for sponsors (photos, post-event recaps).
- Conduct on-site contests (registrations, drawing/announcing winners, prize sheets).
Perform in-office clerical duties.
- Maintain promotional vehicles (driving logs, cleaning).
Game Operations/Community Relations Intern
Kalamazoo Wings — Kalamazoo, MI
October 2017 – April 2018 •
- Collaborate with Director of Game Operations in the planning, implementation, and execution of promotional themes, in-game entertainment, and intermission activities.
- Work with Director of Game Operations in the creation of game-day scripts and event time outlines.
- Assist with production/execution of in-game promotions (i.e., promotional setups/teardowns, performers, K-Wings Kidz Club).
- Establish and strengthen relationships with business partners involved with gameday promotions.
- Assist K-Wings event staff with the distribution of promotional handouts/giveaways/coupon initiatives.
- Support sales staff with the execution of game-day fan experiences.
- Perform as mascot at community events.
Marketing Operations Intern
USA Hockey National Team Developmental Program — Plymouth, MI
October 2015 – February 2017
- Set up game-day events.
- Execute all in-game events including stoppage-in-play promotions, intermission activities, pregame and postgame ceremonies.
- Distribute in-game promotional items.
- Manage kids club table (create awareness, program enrollment).
- Assist mascot.
- Complete suite preparation (ensured suites were clean and presentable before games).
- Work with Manager of Marketing Operations to efficiently execute in-game promos.
- Assist with in-game promotions and activities, including selecting guests to participate in promotions and on-ice activities, as well as pre- and postgame activities.
Fulfill partnership activation, including concourse marketing and setup (tables,
signage).
