Kyle McCormack

Strategic marketing leader driving multi-million-dollar capital raises for $2.5B+ AUM real estate and private equity clients. Expert in full-funnel strategy, high-converting copy, and cross-functional campaign execution across paid media, email, and webinars.

Senior Account Lead & Strategist - Lightmark Media - Athens, GA

(2024-01)

• Lead end-to-end strategy and execution for a $2.5B+ AUM real estate and private equity client portfolio
• Drive cohesive, high-performing campaigns across email, paid media, and webinars aligned to fundraising goals
• Manage high-value client relationships through strategic insight, clear communication, and measurable outcomes

Senior Copywriter - Lightmark Media - Athens, GA

(2021-02)

• Crafted high-converting campaigns across email, ads, video, and web — contributing to $365M+ capital raised in 2025
• Developed and executed distinct brand voices for multiple clients, aligned to audience psychology and fundraising strategy
• Built investor personas via behavioral and psychographic research to sharpen messaging and lift conversion rates

Special Projects Manager - Lightmark Media - Athens, GA

(2021-02 - 2022-11)

• Coordinated stakeholders, strategists, and creatives to deliver multi-million-dollar real estate and private equity capital-raising campaigns on time and on strategy

BA - Philosophy | English Literature - King's College (2012-08 - 2016-05)