Kyle Smith

Creative professional with experience driving reader interest and website traffic through development and delivery of compelling content for digital media and visualization across a range of channels. Diverse background providing detailed pieces in ecommerce, direct email copy, marketing, and keyword implementation. Demonstrated success managing communications and editorial calendar through ideating research on topics aligned with tenets, tone of voice, and formatting standards.

Track record of capitalizing on revenue and digital business through increased engagement and traffic. Expert at interpreting and translating key insights for content promotion and cross-mentoring high-performance teams as well as thriving in fast-paced environments.

Content Specialist & Writer at Etrailer.com (2017-01 – 2025-12)

Enhance consumer familiarity of products by composing web content and coordinating internal content management system at world's largest ecommerce company for vehicle, RV & towing parts. Orchestrated in depth research for accurate portrayal of product benefits and use of Microsoft Office Suite to boost productivity. Coordinate with team members and outside vendors on day-to-day basis, while maintaining professionalism and maintaining positive relationships.

• Boosted annual revenue $1.5 M+ through effective and efficient content generation.
• Top performer on team's internal quality metrics, including revenue, conversion, and click-through rates.
• Team leader responsible for driving meetings and reviewing team productivity and content.
• Edited team content to ensure quality and enable accuracy.
• Continually honed knowledge on new and constantly changing product lines through research and training.
• Helped lead training program for team members across departments to ensure consistent product knowledge and tone.

Freelance Writer, Senior Editor at Fanball & Rotoplay Fantasy Sports Sites (2026-01 – 2026-12)

• Authored deadline-driven marketing as well as search engine optimization pieces for variety of clients. Leveraged expertise in copywriting, product description, and online content.
• Attained maximum visibility for articles by sourcing different links from popular websites.
• Deployed projects within defined time and specifications.
• Compiled and aligned all content for fantasy sports site, covering baseball, football, basketball, hockey, racing, and golf.
• Led optimization for customer interest and involvement by integrating new contests to reward participation.
• Responsible for writing, editing and updating content for websites to optimize experience for users.
• Increased ease for utilization and improved site aesthetics through contribution to selection of website's updated style.
• Conducted interviews for potential staff and upheld player database online, while collaborating in content planning for website and magazine.
• Developed and published 3-page feature article for Fanball's Pro Football Draft magazine.

Bachelor of Arts in English – University of Kansas