Laura Castiblanco

Creative bilingual marketing professional with experience in content creation, brand strategy, digital marketing, and visual storytelling. Master of Science in Marketing graduate with hands-on experience developing full-funnel campaigns, social media strategies, branded content, audience research, and performance-focused marketing recommendations. Skilled in translating consumer insights into engaging visual and written communication for U.S. and Latin American audiences.

Founder & Creative Marketing Strategist at The Creative Crew USA (2025-01 – Present)

• Built and manage a creative marketing platform focused on brand strategy, digital storytelling, content creation, and audience engagement.
• Created blog articles, branded visuals, and website content to strengthen brand positioning, audience engagement, and online visibility.
• Developed data-informed content strategies aligned with audience insights, market trends, and brand communication goals.

Jr. Marketing Analyst at DaVinci Technologies (2022-01 – 2022-12)

• Supported digital marketing campaigns for brand promotions, client communications, and audience engagement initiatives across internal and external marketing materials.
• Created graphic and audiovisual content for promotional campaigns, internal communications, and brand materials while maintaining message consistency.
• Collaborated with marketing teams to align campaign messaging, creative assets, and digital content with brand objectives and audience needs.

Marketing & Communications Assistant at Buda Rojo SAS (2021-01 – 2021-12)

• Developed graphic and audiovisual materials for internal campaigns, brand communications, and digital platforms to support audience engagement and message clarity.
• Assisted branding initiatives by creating communication materials that improved visual identity, message consistency, and audience connection.

Content Producer / Visual Communications Assistant at Contrapoder (2021-05 – 2021-12)

• Produced and edited audiovisual content for cultural and journalistic communication initiatives, strengthening narrative structure and audience connection.
• Supported content planning, editing, and post-production workflows to improve digital storytelling and publication quality.

Server at Kaluz Restaurant (2024-05 – Present)

• Deliver high-quality customer service in a fast-paced upscale environment while strengthening communication, adaptability, and client-facing problem-solving skills.

Server at Cuba Libre Restaurant (2022-10 – 2024-04)

• Managed high-volume guest interactions while maintaining service standards, customer satisfaction, bilingual communication, and teamwork in a dynamic environment.

Master of Science in Marketing – Florida International University (2026-04)

Bachelor's degree in social communication & journalism – Universidad Externado de Colombia (2017-01 – 2021-01)