Laura

Strategic copy leader with 8+ years of experience driving high-impact messaging across B2B and B2C channels. Specializes in combining data, audience insights, and creative instinct to deliver campaigns that build brands and drive measurable results.

Copywriting Lead at NextRoll, Inc. (2022-11 – Present)

Lead concepting and messaging for brand and product campaigns across paid media, web, email, out-of-home, and lifecycle channels

• Translate complex AdTech capabilities into clear value propositions that resonate with B2B marketers and drive adoption
• Partner cross-functionally with product marketing, design, and growth teams to bring integrated campaigns to market
• Own and evolve brand tone of voice across touchpoints, ensuring consistency while adapting messages for different audiences and stages of the funnel

Senior Copywriter at Olive AI (2020-11 – 2022-09)

Led cross-channel campaign copy that repositioned and differentiated a disruptive healthcare technology brand

• Scaled a flagship bi-monthly newsletter into the company's top-performing marketing initiative of 2021
• Defined and maintained brand voice guidelines, including how to write for a branded first-person AI

Content Strategist at Grantham University (2019-10 – 2020-11)

• Developed full-funnel advertising and content targeting two distinct student populations
• Wrote and optimized SEO-driven content to increase organic traffic and improve search visibility
• Edited and refined third-party content to align with brand standards and ensure accuracy

Marketing Copywriter at PBA Health (2018-10 – 2019-10)

Copywriter/Editor at Haberfeld Associates (2018-03 – 2018-10)

Bachelor of Journalism in Advertising & Public Relations – University of Nebraska - Lincoln (2017)