Laura Smit

Experienced and motivated professional seeking an opportunity to contribute to the growth of a dynamic organization, advancing both professionally and personally.

Marketing Director/Surgical Coordinator - California Eye Institute - Fresno

(2011-10)

• Managed brand awareness and executed strategic marketing campaigns
• Achieved a 30% increase in sales and lead generation through SEO, email, and social media initiatives
• Conducted all onsite preoperative testing for patients
• Train and provide mentorship for junior team members

Owner/Medical Esthetician - Loft Salon - Fresno

(2008-06 - 2024-09)

• Developed and executed diverse marketing strategies to drive sales growth
• Enhanced profitability through effective vendor management and expanding product lines
• Managed procurement, accounting, and personnel functions
• Led recruiting efforts and training of new employees

Office Administrator/Surgical Technician - Eye-Q Vision Care - Fresno

(2000-10 - 2007-04)

• Collaborated closely with Marketing to cultivate the Eye-Q Vision brand
• Managed files, licenses, and compliance records meticulously
• Implemented streamlined administrative systems and procedures to boost employee productivity
• Minimize expenses by effectively managing budgets and allocating resources efficiently

Esthetician License - Federico's Beauty College (2010-06)

High School Diploma - Kerman High School (1986-06)