Digital Marketing Director
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I lead digital marketing across a multi-location organization, partnering closely with sales, operations, and leadership to turn performance data into actionable business decisions. My focus is on building durable marketing infrastructure including forecasting models, analytics frameworks, and automation.
Beyond performance marketing, I build local brand platforms that strengthen trust and competitive differentiation. I am especially proud of the development of our Renewal Cares initiative, integrating community impact with digital storytelling and employee engagement to drive measurable brand equity and customer trust.
2020 - Present
Renewal by Andersen of Central Virginia and Roanoke
2018 - 2020
2011
