Lauren Weiner

I am a creative and analytical strategist who genuinely loves marketing. A consistent brand, a seamless website experience, an authentic social presence, a well-thought-out email campaign—these are all things that bring me joy. The thing that brings me even more joy?

Working to provide you and your business with these same enhanced marketing experiences in a way that feels intuitive and intentional. I bring a decade of strategic digital marketing experience to the table. From writing ad copy to managing a full team, I've done it all (with results).

Digital Marketing Lead at Scoir, a B2B SaaS company (2025-02 – Present)

• Led end-to-end growth strategy and full-funnel campaigns, including paid advertisements, email, website, social media, content, and product marketing
• Owned website strategy including SEO/GEO, information architecture, user journeys across the funnel, and landing page optimization, improving conversion rates and pipeline contribution, leading to a 40% boost in organic traffic, making it the top lead source across all audiences
• Strategized and executed a cross-functional roadmap of growth initiatives, leveraging A/B testing, audience segmentation, and continuous iteration
• Developed and executed an SEO/GEO-driven content strategy, producing blogs, research reports, case studies, thought leadership, podcasts, social media content, and product release materials
• Synthesized complex performance data into clear, compelling narratives regularly reported to executive stakeholders and cross-functional partners, including Product, Engineering, Sales, and Customer Success
• Managed and mentored a team of digital marketing specialists, providing structured guidance, performance feedback, and professional growth opportunities

Digital Strategist at Spark451, a higher education-specialized marketing agency (2022-06 – 2025-01)

• Oversaw end-to-end delivery of web projects, from full-scale redesigns to targeted optimizations
• Directed website strategy and led cross-functional web teams, including UX designers, developers, writers, and analysts, driving a 60% increase in web-as-first-source leads for an internationally recognized brand
• Managed integrated marketing campaigns across messaging, channel selection, strategy, budget allocation, and implementation
• Led multi-channel advertising campaigns with budgets exceeding $1M, spanning paid media, sponsored content, and video marketing, resulting in a 150% increase in program applications
• Leveraged CRM platforms to design and implement behavioral and nurture email marketing campaigns across segmented audiences
• Developed and executed content marketing and SEO strategies to drive organic growth and improve search visibility

Assistant Director of Digital Communications at Mount Saint Mary College, a private liberal arts college (2018-12 – 2022-03)

• Managed marketing initiatives across multiple platforms, including CRM, CMS, and social media channels
• Facilitated marketing relationships with vendors and third-party partners
• Developed and edited marketing content for digital advertising, email messaging, social media, and print materials
• Oversaw and enforced adherence to branding guidelines across all college assets

Freelance Copywriter at Beacon Digital Marketing, a B2B tech-specialized marketing agency (2021-04 – 2022-09)

• Researched trends in B2B industries, including fintech and cybersecurity, and applied to content strategy
• Wrote compelling, search engine-optimized web content, such as blogs, case studies, and ad copy

Marketing Coordinator at Focus Media, a public relations and marketing agency (2017-06 – 2018-12)

• Assisted in the coordination of paid and organic marketing campaigns, event planning, and media relations
• Fulfilled administrative duties, including scheduling, client relations, organization, and general office support

Master of Business Administration in MBA – Mount Saint Mary College

Bachelor of Science in Business Economics, Concentration in Marketing – State University of New York (SUNY) at Oneonta