Laurence Laffont

Enthusiastic and creative professional, bringing years of expertise in creating exceptional, client-focused solutions. With a strong background in project management, aesthetic vision, client relations, sales and marketing, I excel at transforming spaces and events into captivating experiences that exceed expectations. Combining meticulous attention to detail with innovative design solutions, I am adept at translating client visions into reality while adhering to budget and timeline constraints.

Dedicated, smart and polished with a strong work ethic, I am seeking the opportunity to work with a dynamic team, to create unforgettable and unexpected experiences that leave a lasting impression.

Event Sales Specialist / Event Designer - Crystal Ballroom - Lake Mary, FL

(2024-06)

• Conduct consultations (in-person and virtual) to align client needs with optimal products and services, driving sales success.
• Negotiate prices, set up, and complete proposals to finalize sales agreements, generate invoices, and create payment plans.
• Build strong, professional relationships with effective communication, maintaining customer satisfaction, and loyalty, which increase overall sales and opportunities.
• Assist in developing strategies to increase sales revenue.
• Develop creative concepts and designs for events, including layout, décor, and other visual elements, after understanding clients' vision and requirements to meet their specific needs.
• Manage the inventory of event supplies and equipment, ensuring availability and condition for upcoming events.
• Supervise the setup of decorations at the venue before the event begins.

Business Owner - L | Design Concept - FL

(2023-01)

• Interior design consulting
• Home staging services with the existing furniture
• Event decoration
• Sales and marketing
• Coldwell Banker Real estate agent

Event Director - FABCO, French American Business Council of Orlando - Orlando, FL

(2016-01)

• Event coordinator for monthly networking meetings in the Orlando area and the developing Space Coast.
• Design detailed event plans including timelines, budgets, staffing requirements, and objectives.
• Negotiate contracts with vendors and suppliers managing relationships throughout the process.
• Develop and implement strategies for successful event planning and management.
• Create promotional materials such as brochures, flyers, and banners to advertise events.

Design Center Coordinator / Interior Design Consultant - Ethan Allen Design Center - Viera, FL

(2021-01 - 2022-01)

• Perform administrative duties, inventory, sales and store reports.
• Assist clients in designing high end interiors by creating and selling customized home solutions.
• Design floor plans, 3D perspective views and material boards for presentation to client after in-home calls.
• Promote high customer satisfaction by resolving problems and follow-up with knowledgeable and friendly service.

Design Consultant - Indian River Furniture - Rockledge, FL

(2020-01 - 2021-01)

• In-home consultations for space planning and design, 3-D renderings, and mood boards for presentation.
• Determine clients' needs to assist in the selection of furniture, rugs, light fixtures, and accessories to make sales.
• Place and manage orders, coordinate deliveries and follow-up.
• Client development and customer service.

Lead Home Stylist / Holidays Coordinator - West Elm (Williams Somona) - Orlando, FL

(2017-01 - 2020-01)

Team leader managing 8 designers/sales associates

• Manage day-to-day store operations, including supervision, assignment delegation and daily reports.
• Provide in-home and Zoom consultations to lead sales
• Design floor plans and interior design concepts for both in-house review and presentation to client.
• Maintain excellent close ratio
• Build client base with customer service satisfaction and orders follow-up

Co-Owner - LOLOROSE Design - Merritt Island, FL

(2017-01 - 2019-01)

• Creation of repurposed Furniture and Home decor
• Design, management, sales and marketing.

Sales Leader / Sales Associate - Pier 1 Imports - Merritt Island, FL

(2018-01 - 2020-01)

• Assist customers with selecting products by identifying their needs and preferences, increasing UPT.
• Deliver quality customer service while cultivating client satisfaction and loyalty.
• Organize sales floor to keep products and displays presentable and in sellable condition.
• Handle high volume sales with cash, credit and gift card transactions, balancing cash draw at end of shift with 100% accuracy rate.
• Supervise receiving and stockroom activities to identify opportunities with inventory and prevent shrinkage.

Office Manager / Owner - DR PHILLIPS WELLNESS - Orlando, FL

(2011-01 - 2017-01)

• Marketing and Accounting (Quickbooks)
• Manage daily office operations, including scheduling appointments, oversight of patient scheduling policy.
• Develop company logo and website, created brand identity.

Event Manager Coordinator - Golf Course of Valescure - Saint Raphael

(2006-01 - 2010-01)

• Develop and implement event plans, including budgets, venues, catering, décor, entertainment, and special guests.
• Organize luxury support services for guests to meet accommodation, transportation, and service needs.
• Collaborate with marketing teams to create promotional materials for events.
• Coordinate with vendors to ensure the timely delivery of materials for events.
• Manage on-site logistics during events, such as registration set-up, audio, and visual equipment setup and breakdown.
• Monitor event budgets to ensure accuracy and efficiency in spending.
• Assist in developing strategies to increase attendance at events.
• Oversaw all aspects of event production, from conception through completion.
• Provide support to attendees before, during, and after the event, as needed.
• Negotiate contracts with suppliers to secure favorable pricing for services.
• Design and maintain spreadsheets documenting vendor, facility, and guest information.
• Recruit sponsors for the event, and plan the scope of involvement, financial tie-ins, and promotional aspects for mutual benefit.

Sales Representative - Travaux en Cours... - Saint-Raphaël, FRANCE

(2006-01 - 2010-01)

• Boosted company revenue by driving sales.
• Managed event preparation and on-site operations for trade expos.
• MAISON&OBJET is an international, high-end, professional trade show dedicated to lifestyle, decoration, and design. January and September sessions at the Paris Nord Villepinte convention center, France.

Real Estate Sales Associate - Côté Demeure - Saint-Raphaël, FRANCE

(2008-01 - 2010-01)

• Manage sale transactions from initiation to closing.

Business Owner - L&M Remesy Homes Renovation - FRANCE

(2000-01 - 2010-01)

• Flipping properties
• Design, plan, budget and direct projects.
• Maintain communication with contractor to drive forward progress of project.
• Diminish costs, review and qualifie competitive subcontractor bids prior to contract execution.
• Sales

Real Estate / property Management Associate - CENTURY 21 Laffont Immobilier - Nimes, FRANCE

(1995-01 - 2002-01)

• Managed real estate transactions (sales and rentals) from initiation to closing.
• Created marketing events for developing business influence

Licensed - Real Estate Sales Associate - Melbourne School of Real Estate (2023)

Certificate - Interior design - New York Institute of Art And Design (2021)

Certificate - Home Staging - Institut du Home Staging (2006)

Certificate - Interior Design - Educatel (2001)

Classes - Painting and drawing art techniques - BEAUX ARTS - Art school (1996)

Licensed - Real Estate Sales Associate - Century 21 (1995)

High School Diploma - Maths and Philosophy - Montaury High School (1989)