Laurie Blum

Dedicated Administrative Professional with 25+ years of corporate experience and proven expertise in calendar management, appointment scheduling, client coordination, and office administration. Skilled at managing multiple priorities with precision, maintaining confidentiality, and providing exceptional customer service in fast-paced environments. Recently returned to workforce after early retirement with renewed passion for direct client interaction and daily team collaboration.

Proficient in MS Office Suite, Google Workspace, Microsoft Outlook, scheduling software, and communication platforms with strong commitment to accuracy, reliability, and organizational excellence.

Tax Specialist at H&R Block (2025-11 – 2026-05)

• Scheduled and confirmed tax preparation appointments, matching client needs to appropriate tax professional expertise and availability.
• Managed appointment calendar using office scheduling software to optimize client flow and minimize wait times.
• Responded promptly and professionally to client inquiries via phone, email, and in-person interaction with 100% client satisfaction (all 5-star reviews).
• Coordinated client file preparation and documentation, ensuring all required records were organized and accessible for tax professionals.
• Maintained accurate client records and updated database information with meticulous attention to detail.
• Communicated with clients regarding appointment reminders, required documents, and account updates.
• Demonstrated exceptional responsiveness and follow-through, proactively addressing client concerns and questions.
• Assisted with office operations including reception duties, mail management, and general administrative support.
• Completed ongoing training and maintained up-to-date knowledge of company processes and procedures.

VP, Digital Marketing at C.H. Robinson (2018-10 – 2023-05)

• Led digital team strategy and execution, managing vendor relationships, project timelines, and cross-functional collaboration to deliver complex marketing initiatives.
• Directed organization and coordination of digital initiatives across multiple stakeholder groups and business units.

VP, Digital at Regis Corporation (2013-05 – 2017-12)

• Managed large vendor contracts and coordinated with third-party partners to identify and implement solutions for operational optimization and site improvements.
• Built and maintained strong cross-functional relationships with stakeholders at all organizational levels through effective communication and collaboration.

Vice President, Media & Marketing Services at Aimia Inc. (Formerly Carlson Marketing) (2007-01 – 2013-05)

• Built and managed team of 60 marketing specialists, providing guidance, training, and performance oversight.
• Managed $10 million department budget, overseeing staffing, training, tools, and resource allocation.

Digital Marketing Strategies – Northwestern University – Kellogg School of Management

Bachelor of Science in Business Administration, Management and Marketing Emphasis – University of South Dakota