Lavanya

Salesforce Administrator and Developer with 4+ years of hands-on experience supporting nonprofit fundraising, engagement, case management, and operational systems. Proven expertise in Salesforce administration, automation-first solution design, integrations, data quality, and donor lifecycle management. Adept at collaborating cross-functionally with Marketing, Education, and Dance teams in Agile environments to deliver scalable, maintainable solutions that reduce manual work and prevent technical debt.

Known for a customer-focused, service-oriented approach and strong ownership of systems and outcomes.

Salesforce Administrator / Developer at Alonzo King LINES Ballet

Nonprofit Performing Arts Organization

• Administer Salesforce environments, including user access, profiles, permission sets, and data security for Development, Marketing, and Finance teams.
• Configure and maintain standard and custom objects, fields, record types, page layouts, and validation rules to support fundraising, events, and donor stewardship.
• Transitioned reporting and processes from NPSP to NPC, ensuring continuity of donor data and operational workflows.
• Build and administer Givebutter fundraising campaign pages and donation flows, aligning external fundraising tools with Salesforce data structures.
• Designed and launched a Salesforce Experience Cloud site to support Gala ticket sales and event participation.
• Built and managed email automations using Salesforce for donor acknowledgments, event communications, board announcements, and fundraising campaigns.
• Built Apex classes, triggers, and supporting test classes for complex business logic where declarative tools were insufficient.
• Developed Lightning Web Components (LWC) to improve user experience and streamline internal workflows.
• Created middleware-based integrations (webhooks/API-driven) to sync external donation platforms with Salesforce without reliance on third-party automation tools like Zapier.
• Managed integrations with platforms such as Givebutter and Benevity, ensuring accurate creation of Opportunities, Campaign Members, and donor records.
• Collaborated with web and marketing stakeholders to support donation forms, event registrations, and online campaigns.
• Ensured reconciliation between Salesforce, donation platforms, and Finance systems.
• Created and maintained KPI reports and dashboards to track fundraising performance, donor engagement, ticket sales, and campaign outcomes.
• Created Salesforce reports and dashboards for Board meetings, leadership review, and fundraising analysis.
• Produced donor lists for stewardship, VIP events, and acknowledgments, including comparative and year-over-year giving insights.
• Worked closely with Development, Marketing, and Education teams to define requirements, user stories, and acceptance criteria.
• Provided ongoing user support, training, and documentation with a professional, approachable, service-oriented demeanor.
• Served as the primary point of accountability for Salesforce system health, releases, and issue resolution.

Bachelor’s Degree in Bachelor of Engineering (Electronics Engineering)