Lee Wicker

Hello and thank you for taking the time to view my profile.

If your eCommerce Site, Web Store or traditional “Brick-and-Mortar” Retail Store is needing an established, reliable, innovative and creative professional with an established track record and a strong portfolio of success, I believe I would be an ideal addition to your team. I have a passion for what I do, and I believe it manifests itself in the results I deliver for my employer(s).

After spending several years managing "Big Box", "Category Killer" & “Mom & Pop” Brick-and-Mortar Retail Stores generating from the thousands to over a million dollars in annual sales, I transitioned into the eCommerce arena when it became the DeFacto standard for generating the bulk of consumer sales. However, I continue to keep current with in-store trends; as well as providing on-site Merchandising & Operational Consulting Services when called upon.

I bring a wide-ranging and unique skill set to the table that includes the following:

• On-Site Retail Store Operations - including Team Member Training & Coaching; Sales Training & Coaching; Expense Controls; Loss Prevention "Shrink" & Customer Service Consulting
• On-Site Retail Store Merchandising - including New Store Setups; Promo Builds; Seasonal Moves; Resets & Remodels
• eCommerce Merchandising - including complete setup of “Day 1 Launch” eCommerce Navigation; Categories; Products & Related Products, Check-out Process; Coupon Codes; Sales; Promos and more.
• Online & In-Store Product Management - including creative, SEO-friendly descriptions; a proven history of "would-you-like-fries-with-that" addons & related products; add-on sales training and competitive analysis
• Sales - including Automotive, Consumer Electronics, Computers, Home Goods & Specialty Consumer Goods - with numerous awards and accolades.
• WooCommerce / WordPress - including complete setup of Categories, Products, Related Products, SEO and more of thousands of products from Day 1.
• NEXTERNAL - including complete setup of Categories, Products, Related Products, SEO and more of thousands of products from Day 1.
• Affiliate Management - including as a Publisher & an Affiliate with companies like Commission Junction (CJ); ShareASale; Impact and others.
• Vendor Management & Relations - including a consistent availability to get exclusive deals; buy-ins, promos and more
• Social Media - including campaigns with Facebook and X (Twitter)

• 20+ Years of In-Store, Internet & E-Commerce Product Management & Buying of up to 6K active products.
• 10+ Years of Digital and Social Media Marketing & Brand Development using Facebook, Twitter, Pinterest, Instagram, YouTube and others.
• 10+ Years of Internet & Sales Team Training, Staff Development, and Mentoring
• 8+ Years of Affiliate Marketing as a Publisher and an Affiliate with Companies such as Commission Junction; ShareASale; LinkShare; and the Google Affiliate Network 
• 5+ Years of SEO (Search Engine Optimization) 
• 5+ Years of Social Networking and Blog Development with Twitter, Facebook, WordPress, and others
• 5+ Years of Magento and NEXTERNAL E-Commerce Software
• 5+ Years of WordPress and WooCommerce 

• Business Psychology Major - NHCC - 3.22 GPA