Director of Marketing - EDI Support LLC
(2021-01)
Built a strong brand for EDI Support LLC working with executive and sales team shaping marketing vision and strategy in 5 years.
- Built the full go-to-market and acquisition engine for a B2B SaaS product, Elevate from zero to one, including ICP definition, messaging, positioning, website architecture, and launch strategy.
- Led end-to-end GTM for Elevate, owning homepage, product pages, feature pages, comparison pages, and SEO-driven content optimized for both Google search and LLM discovery.
- Drove 125% revenue growth and reduced CAC by 56% by diagnosing the existing gaps and implementing a full-funnel demand generation program.
- Lead Company's Website, LinkedIn/YouTube Live, Webinar Content and Event strategy based on customer pain points.
- Translated complex EDI consulting services into clear value propositions for SMB and mid-market clients.
- Collaborate and develop strong relationships with 4 key partners to drive joint marketing initiatives including social media content, website copy, videos, blog posts, online events and emails across the funnel.
- Drove 120% increase in inbound leads by creating organic content and distribution strategy for website, SEO, social media, reddit, YouTube and email.
- Grew Partner Channel, YouTube Channel and Discord Community as the top discovery and top of funnel channels.
- Leverage AI tools to accelerate content creation, keyword research, messaging experimentation, and campaign iteration.
Global Partner Marketing Manager - Meta
(2021-11 - 2022-12)
- Developed and executed partner marketing channel strategy with right marketing motions, resulting in 16,038 marketing-influenced actions and a 48% increase in MoM clicks for CAPI product adoption with Wix, Shopify, BigCommerce, Make & LeadsBridge.
- Led B2B go to market planning and execution for joint global marketing campaigns on Meta Business Partners owned, shared, in-app and paid channels across the full-funnel.
- Owned content development roadmap to execute marketing briefs and create landing pages, ad copies, customer stories and digital content.
- Partnered with cross-functional teams such as Brand, Design, Legal, Sales, Product Marketing to support partner marketing initiatives and industry thought leadership programs.
- Review Figma files from designers and suggest changes on creative
- Managed external third-party creative agencies to deliver video case studies and product tutorials and manage end to end creative development process
Marketing Manager - Infocon Systems
(2019-03 - 2020-06)
Led early-stage GTM and acquisition strategy for a SaaS product, owning positioning, partner GTM, and conversion-focused messaging.
- Forged strong relationships with 13 Resellers, ISVs, ERPs and created GTM plans resulting in partner channel being the top source for revenue, increased sales leads by 25% and ACV by $150k.
- Led Company's Webinar, Event and Content strategy based on customer pain points after discussing with sales team
- Owned content development along with other teams including design, copy, social media, web, product marketing and external agencies.
- Developed playbooks, pitch decks, and webinar content to equip sales and reseller partners.
- Partnered across sales, product, and PR to ensure unified client-facing messaging.
Customer Service Manager - Teleperformance
(2017-04 - 2018-10)
- Displayed excellent supervisory leadership that led to obtaining STAR Team Awards 3 times and Employee of the Month twice; managed a team of 14 agents and provided training on product positioning serving 2000+ customers.
- Delivered training on product positioning to agents, ensuring consistent client messaging and service delivery
Sales and Marketing Manager - BioXcel Corporation
(2011-12 - 2016-12)
- Developed and executed business strategies for Oncology BU resulting in 114% to Quota in 2015.
- Served as a pivotal contributor in accelerating sales from $15M to $21M in 2 years.
- Developed and executed GTM strategy and service positioning for PharmGPS™, a SaaS analytics platform
- Partnered across sales, product, and PR to ensure unified client-facing messaging
- Analyzed market trends and customer feedback to continuously refine product offerings and improve market competitiveness
- Built and maintained relationships with key clients and industry leaders to foster business development
- Led 12-15 B2B multi-country live events connecting with target audience across the US, Canada, and EMEA as a part of the overall business development strategy
- Collaborate with copywriting, design and legal teams to make sure we stick to brand voice and tone
- Create marketing collateral like presentations, pitch decks, blogs, articles and product messaging
