Leila Lavizadeh

Copywriter and brand storyteller with deep expertise in employee benefits, insurance, tech, and B2B marketing. I transform complex subjects into copy that motivates people to take action.

Copywriter & Marketing Specialist - Amwins Benefits

(2018-03 - 2022-10)

• Created comprehensive branding strategies and multi-channel content to launch company into new states
• Produced email marketing, brochures, flyers, video scripts, social media posts, Web copy, ghostwriting, Google Ads, and white papers
• Tracked marketing trends and created responsive campaign strategies
• Created and executed a successful national PR strategy
• Consulted with insurance agencies on improving their marketing strategies, social media presence, and their websites for SEO and UX

Copywriter & Marketing Specialist - Amwins Benefits

(2024-04 - 2026-05)

• Created comprehensive branding strategies and multi-channel content to launch company into new states
• Produced email marketing, brochures, flyers, video scripts, social media posts, Web copy, ghostwriting, Google Ads, and white papers
• Tracked marketing trends and created responsive campaign strategies
• Created and executed a successful national PR strategy
• Consulted with insurance agencies on improving their marketing strategies, social media presence, and their websites for SEO and UX

Employee Benefits Content Specialist - Businessolver

(2022-10 - 2024-05)

Served as a strategic communications consultant to Fortune 100 clients. Created copy for their employees to understand their benefits through posters, brochures, flyers, emails, and SMS. Created enrollment websites for clients on proprietary platform.

Contract & Freelance - Warner Pacific Insurance Services

Improved copy for the website, ads, brochures, flyers, and email marketing.

Contract & Freelance - Drive.com

Created SEO website marketing copy to drive traffic to auto shops.

Senior Editor - California Broker Magazine

Created editorial calendar and coordinated stakeholders, as well as writing, assigning, and editing articles.

Associated Editor - Defense and Aerospace Electronics

Editor - Defense Conversion

Associate Editor - Superconductor Week

Associate Editor - Hazardous Waste Report

B.A. - Political Science - St. Mary's College of Md