Leslie Kuykendall

Lifecycle, email, and integrated marketing leader with a career spanning customer acquisition, CRM and database marketing, lifecycle automation, e-commerce, retention, segmentation, and performance optimization. Began in journalism and public relations, building a strong foundation in audience-focused writing and messaging before moving into digital acquisition, CRM, email, marketing automation, and data-driven customer lifecycle strategy. Brings direct B2B and B2C lifecycle marketing expertise across multiple industries, such as travel e-commerce, retail, and education.

Hands-on experience using Klaviyo, Marketo, Hubspot; small business platforms such as Constant Contact, Mailchimp, and Twilio coupled with experience leveraging marketing tools with large enterprise data warehouses. Extensive experience owning, driving, and optimizing email marketing, database marketing, account-based marketing, intent and customer segmentation, content, event promotion, and customer engagement. Hands-on marketer and experienced program owner comfortable developing strategy while personally writing, building, launching, measuring, testing, and improving campaigns.

Track record includes major gains in email engagement, lead capture, customer response, conversion, revenue, deliverability, and retention across both B2C and B2B environments.

GENERAL MANAGER, MARKETING at His Glory Ministries (2026 – 2026)

Lead integrated marketing planning and execution across email, digital, content, social, web, e-commerce, events, and audience-growth initiatives, coordinating campaigns from strategy and messaging through execution and performance measurement.

• Drive audience acquisition, engagement, and retention through coordinated email, digital advertising, social, web/landing pages, content promotion, events, and partnership programs.
• Develop campaign messaging and content while coordinating creative and production resources, contractors, agencies, freelancers, and external vendors.
• Establish KPIs and reporting frameworks and analyze audience, engagement, conversion, and channel performance to improve targeting, messaging, creative, and campaign effectiveness.

Independent Marketing Consultant at INDEPENDENT MARKETING CONSULTING (2025 – 2025)

Supported select small-business clients with email marketing, digital campaigns, customer engagement, e-commerce, content, and local customer-growth initiatives following completion of a long-term contract engagement.

SR. MANAGER, INTEGRATED DEMAND GENERATION & CONTENT CAMPAIGNS at Brivo, Inc. (2023 – 2025)

Owned integrated customer and prospect campaigns across targeted audiences, accounts, personas, and buying stages, combining email, content, paid and organic social, retargeting, webinars, and third-party programs.

• Developed intent-targeted lifecycle and nurture programs using HubSpot and 6sense, segmenting audiences by industry, role/persona, buying stage, behavioral intent, and defined target-account lists.
• Built segmented audiences and activated campaigns across email, LinkedIn, display retargeting, content, and third-party programs.
• Developed and edited campaign copy and derivative content including email, social posts, articles, infographics, flipbooks, and explainer-video scripts.
• Campaigns contributed to a 30% YoY increase in marketing-captured leads, $2.2M+ in closed-won opportunities, 141 new accounts, and $8M+ in open opportunity value.
• Measured campaign performance and used results to inform targeting, content, channel, and program optimization.

FIELD MARKETING MANAGER at Rocket Software (2021 – 2022)

Developed targeted and personalized customer/prospect engagement programs aligned with regional sales objectives and account opportunities throughout the buying lifecycle.

• Developed quarterly targeted email and call nurture campaigns achieving 40%+ average email open rates and 25% webinar registration rates among target audiences.
• Built personalized mid- and late-stage re-engagement campaigns using Salesloft and Alyce, generating approximately a 30% meeting acceptance rate among stalled or non-responsive opportunities.
• Developed account-based and content marketing programs that generated engagement rates of up to 75% among identified high-value prospects.
• Collaborated across Sales, Demand Generation, Product Marketing, Corporate Marketing, and Partner Marketing to align targeting, messaging, customer engagement, and follow-up.

DEMAND GENERATION PROGRAM MANAGER at Rocket Software (via Ceres/Landrum Talent) (2021 – 2021)

Led the execution of end-to-end integrated B2B and Account-Based demand generation campaigns, content, and programs to achieve marketing- and sales-aligned business objectives, such as generating new leads, new accounts, and account expansion that supported sales pipelines, opportunities, and revenue objectives:

• Determine appropriate communication vehicles and mix strategies to support integrated campaign objectives and performance targets
• Develop a process to track and inventory campaign details, Jira tickets, UTM links, and assets to ensure complete transparency and archiving across campaigns and demand generation managers
• Apply analytics and insights to better profile and target prospects, driving continual optimization to deliver higher quality responses and improve conversion rates all along the funnel
• Collaborate, coordinate, and project manage writers, designers, digital, web, ops, and social teams to ensure campaign assets, production, and setup across channels are executed by specified delivery and launch deadlines
• Measure and report on results while working to identify opportunities for process and execution improvement, in addition to resolving potential roadblocks early and often to capitalize, optimize, and course-correct as needed
• Accepted a new permanent role on the Field Marketing team

DIGITAL, E-COMMERCE & EMAIL MARKETING MANAGER at Staccato / STI Firearms (2019 – 2020)

Owned digital strategy, e-commerce, email marketing, customer engagement, website experience, and digital messaging for the firearms manufacturer, with responsibility for growing customer engagement and online sales.

• Led email marketing and social strategy, WordPress website, and WooCommerce e-commerce store, contributing to a 35% overall increase in customer engagement, website growth, and orders.
• Directed migration of customer opt-in forms and lead capture from Mailchimp to Klaviyo, improving capture efficiency and increasing monthly marketing-qualified leads by 40%+ following migration.
• Developed audience-focused digital messaging and customer journeys supporting product promotion, customer engagement, e-commerce, and events.
• Optimized event targeting and tailored messaging streams, generating 1,000+ incremental registrants within three months.

SR. MANAGER, MARKETING & E-COMMERCE at TrackingPoint (2017 – 2019)

Led B2C marketing, e-commerce, email, content, social media, product promotion, and customer communications for a premium firearms technology company serving an affluent shooting and outdoor-sporting audience.

• Developed integrated email, content, social, and promotional strategy, increasing customer engagement 25% within three months through targeted weekly offers and customer communications.
• Marketing programs contributed to 20% revenue growth within a specialized firearms and outdoor-sporting customer segment.
• Event marketing for SHOT Show, NRA, and Dallas Safari Club contributed to a 25% increase in booth traffic and 30% increase in MQLs year over year.
• Developed launch strategy for a new optics line that generated 500+ pre-launch inquiries before the official product unveiling.
• Managed creative resources and industry influencer relationships while overseeing customer-facing messaging and content.

SR. MANAGER, DEMAND GENERATION & OUTBOUND MARKETING at Xplore Technologies (2015 – 2017)

Led integrated demand generation, email, content, marketing automation, digital programs, and outbound customer communications for a global rugged-computing technology company.

• Led marketing technology migration and Marketo implementation and introduced multi-touch automated email programs, increasing open rates 20% and click/engagement rates 15%.
• Developed targeted partner acquisition and re-engagement campaign generating a 40% conversion rate among new applicants and 25% reactivation rate among inactive partners.
• Increased website conversions 30% through SEO and UX improvements while overseeing an approximately $2M marketing budget.

Director, Product Management – Marketing Automation at BancVue / Kasasa (2013 – 2014)

Built a marketing automation product using Marketo to deliver lifecycle marketing services to community bank and credit union clients.

• Led Marketo platform selection, product requirements, campaign workflows, positioning, pricing, GTM planning, and operational processes.
• Established scalable campaign and asset-development processes supporting automated lifecycle marketing programs.

Sr. Manager, Direct Marketing at Hoover's, Inc., a D&B Company (2009 – 2011)

Led customer lifecycle, email, database, segmentation, targeting, and direct marketing programs with responsibility for improving relevance, engagement, deliverability, and campaign efficiency.

• Tripled email open rates and doubled click-through rates while reducing email volume 75% and opt-out rates by 50%.
• Improved sender reputation from 75 to 98 through improved targeting, list management, and email practices.
• Developed triggered, multi-step, nurture, and segmented email programs based on customer and database attributes.
• Led evaluation and business case for Teradata Relationship Manager, generating projected savings of $1M+ over three years.
• Served as marketing data steward and partnered closely with technology, BI, product marketing, and compliance.

Director, Demand Management at CompassLearning (2011 – 2011)

Led integrated demand, lifecycle, marketing automation, funnel management, and campaign optimization.

• Built integrated acquisition, nurture, and retention programs designed to influence 25% of sales opportunity pipeline.
• Drove 50%–100% month-over-month growth across key inbound indicators.
• Established funnel measurement and conversion tracking from inquiry through closed/won.

Online Marketing Manager at Tuesday Morning (2003 – 2005)

Owned website, email, customer targeting, online communications, digital retention, analytics, and online marketing operations for the national retailer.

• Grew conversion of direct-mail customers to email approximately 30%, expanding the retailer's addressable digital audience.
• Managed customer email strategy, targeting, schedules, content, campaign reporting, and database/vendor integration.
• Led development of the company's website, email program, and digital functionality within a $260K program budget.

Direct & CRM Marketing Manager at Travelocity (2002 – 2003)

Managed CRM and direct marketing for Travelocity's Vacations, Cruises, Hotels, and Last Minute Deals businesses.

• Managed approximately six targeted email campaigns per week, selecting customer segments based on product, offer, and response potential.
• Partnered with product and database teams to improve targeting and maximize customer response.
• Monitored and reported campaign performance across email and direct-mail programs.

Sr. Media Manager at Hoover's / D&B

Generated 74,000+ leads and $7M in revenue through digital media; managed approximately $600K/month in SEM/SEO responsible for 80% of monthly lead volume.

Director, Demand Generation at Adometry / Click Forensics

Led digital acquisition, email, content, analytics, Salesforce lead management, and a six-person marketing/market-development team for B2B SaaS startup.

Online Marketing Manager at Travelocity

Built and scaled Travelocity's early online advertising program, managing a $10M digital media budget and developing the channel into a profitable customer-acquisition program.

Bachelor of Science – Stephen F. Austin State University