Ligia Rojas

Senior Marketing & Sales strategist with 12+ years driving revenue growth, AI adoption, and commercial excellence across Europe and LATAM. Expert in scaling business performance through data-driven strategies, sales optimization, and cross-functional leadership.

Proven impact: +20% win rate, -35% response time, +25% AI accuracy.

Content Data Analyst at Amazon (2024-01 – Present)

Content Data Analyst at Amazon with focus on AI recommendation accuracy and conversion optimization

• Improved AI recommendation accuracy by 25%
• Enhanced conversion through localization & behavioral insights

Bid Support Analyst at TD SYNNEX (2018-01 – 2024-12)

Bid Support Analyst managing multiple European markets with focus on win rate and response time optimization

• Managed 6 European markets
• Increased win rate by 20% and reduced response time by 35%

Product Manager at Movistar (2012-01 – 2017-12)

Product Manager overseeing significant portfolio with responsibility for product lifecycle and revenue growth

• Managed €10M+ portfolio
• Led product lifecycle & revenue growth strategies

MBA in Master in Sales (2024)

Specialist in AI Specialist (2024)