Lily Burdick

Marketing and community engagement professional with experience spanning retail leadership, experiential marketing, CRM management, event production, and brand storytelling. Proven track record driving customer engagement, increasing traffic and conversion, and building authentic client relationships through creative strategy, operational leadership, and data-informed decision making.

Events and Community Coordinator at Idlewild (2025-01 – Present)

• Manage customer CRM systems through Shopify and Excel, utilizing segmentation and customer insights to support retention and repeat sales
• Develop targeted email marketing campaigns and branded customer communications based on purchasing behavior and client engagement
• Cultivate long-term client relationships through personalized styling, authentic connection, and elevated customer experience
• Support community engagement initiatives, in-store events, and collaborative partnerships with local creatives and women-owned businesses

District Events and Social Media Manager at Urban Outfitters (2023-01 – 2025-12)

• Planned and executed monthly in-store events across a twelve-store, four-state market, increasing traffic by 65% during event hours and improving overall conversion rates
• Launched "Project Cincinnati," a community-focused initiative connecting the brand with local colleges and creatives, later scaled into a 20-store "College Initiative" rollout
• Developed themed marketing campaigns and coordinated vendor partnerships to strengthen brand visibility and community engagement
• Managed local social media strategy by producing engaging content, tracking analytics, and optimizing audience engagement across platforms

Store Manager at Urban Outfitters (2019-01 – 2025-12)

• Rebuilt store culture and operational performance within one year, resulting in sustainable KPI growth and improved employee retention
• Oversaw daily business operations including hiring, onboarding, training, coaching, and team development
• Designed and implemented training systems and sales resources to improve employee engagement and operational consistency
• Streamlined district-wide performance tracking through data-driven reporting systems measuring sales trends and customer engagement
• Selected for a contract assignment at the Philadelphia flagship location to support training development and sales tracking initiatives
• Consistently maintained top-tier customer experience scores within the company through leadership and service-focused operational standards, achieving the highest CX qualtrics scores quarterly

Communications & E-media – University of Cincinnati

Certificate in Diversity and Inclusion – University of Cincinnati