Marketing Manager | Brand Strategist + Social
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I am a self-starting marketing professional with a multidisciplinary background in social media, biochemistry, psychology, project management, and driving growth for B2B and B2C brands through data-driven strategies. Passionate about building and executing innovative marketing strategies to shape consumer behavior, build authentic connections, and inspire action. With a bachelor's in biochemistry, a blend of scientific research, psychological insight, and hands-on marketing expertise positions me to drive growth for organizations seeking innovative, adaptable leaders who excel in dynamic, interdisciplinary environments.
✦ Biochemistry ⠀⠀⠀ ⠀
✦ Healthcare ⠀⠀⠀ ⠀
✦ Beauty ⠀⠀⠀ ⠀
✦ Medical Device ⠀⠀⠀ ⠀
✦ Hospitality ⠀⠀ ⠀
✦ Life Sciences ⠀ ⠀⠀ ⠀
✦ Retail
✦ Content Production & Editing
✦ Research & Developmet
✦ Strategic Communications
✦ Public Relations & Media
✦ Commercial Launch Excellence
✦ Portfolio Product Marketing
✦ Team Coordination & Training
✦ Experiential Events
✦ Consumer Activations
✦ Agency Management
✦ Influencer Relatioons
✦ Brand Identity and Messaging Development
✦ Reputation & Crisis Management
My career began by supporting small businesses with my own, Growth Lab Social, as a hands-on partner, where I worked to build brand visibility and growth. Since then, I’ve worked across diverse industries (including beauty, healthcare, product development, and retail) effectively collaborating with CEOs, content creators, and brand managers to drive value that aligns with commercial objectives. Additionally, I contributed as a retail associate during pivotal growth periods of two retail companies, Alo Yoga & APL.
In this role, I was trusted to support store openings and consumer activations, traveling to Austin for on-site execution, training staff, and ensuring brand consistency across Alo Yoga's new location. As a collaborator with product teams, I leveraged consumer feedback to refine merchandising strategies and amplify product launches. At Alo, I spearheaded sales initiatives that generated $500K+ in revenue within a single quarter, driving a 35% increase in sales performance through strategic client acquisition and campaign optimization.
At APL, I consistently ranked as the top sales producer across multiple quarters, exceeding targets by leveraging data-driven outreach and fostering long-term customer relationships. This hands-on retail experience deepened my understanding of consumer engagement, from in-store customer interactions to digital campaign integration, enabling me to create cohesive brand experiences that align with evolving market demands.
With a Bachelor of Science in Biochemistry and supplemental coursework in Psychology, my academic foundation uniquely merges analytical rigor with human behavior, fostering my ability to lead teams, solve complex problems, organize projects, and drive data-informed strategies. My coursework and research in biochemistry honed critical thinking and precision in execution, while psychology studies equipped me to produce work that resonates with target audiences and brand objectives. My interdisciplinary education allows me to adapt methodologies from scientific research—such as systematic data analysis and workflow optimization—to creative marketing campaigns, ensuring efficiency and measurable outcomes.
