Photographer & Graphic Designer - LISA LOOP CREATIVE - Seattle, WA
(1994-01)
Full time 1994 – 1996 | Part time 1996 - Present
- Photography, including photo shoot art direction & styling. (www.lisaloopcreative.com)
- Design of logos, identity packages, web sites, product catalogs, advertising, packaging, book covers, annual reports, & promotional items.
- Partial Design Client List includes: Seattle Met Magazine, Pottery Barn Kids, Simon & Schuster, REI, Redmond National Bank, PhotoDisc Inc., Washington Special Olympics, Cedar Grove Investments, Susan B Komen Breast Cancer Foundation, Make-a-Wish Foundation, TwinComm Corporation, Hadassah, Youth in Focus, Ximer Inc., XSpaces Inc., Carver Corporation, Lugabug, Children's Hospital Guild.
Global Training Development Manager - GETTY IMAGES - Seattle, WA
(2001-01 - 2005-12)
Reporting to the Director of Global Learning; Responsible for the development of company-wide programs to educate staff on the Getty Images' brands, products, tools and websites. Producing a set of integrated programs to most effectively educate salespeople around the globe to communicate and transact with our customers during a time of rapid company growth and integration.
- Initiated and managed global training and development of landmark product launches and re-brandings in collaboration with senior Marketing managers. Cross-brand trainings resulted in a 207% increase in revenue and third-party brand training directly contributed to a 252% increase in North American partner sales the following quarter.
- Led training design and implementation for the global integration of a $60M division, which successfully launched web, financial and asset management tools allowing for the shutdown of 7 legacy systems and transition from an analog to digital business model.
- Significant project management and training design role in launch of gettyimages.com - Getty Images' first fully integrated, multi-brand, e-commerce enabled web site selling a portfolio of products and services to customers around the globe. This key milestone allowed shutdown of 12 legacy web sites and launch of new integrated back end system. Provided input on all modules and determined training curriculum for courses on products, rights protection, negotiation and pricing policy.
- Facilitated feedback sessions to identify sales best practices, skill gaps, and performance goals, which resulted in training and led to 90% growth from $280/invoice to $532/invoice in only 18 months.
Senior Training Manager, North American Sales Organization - GETTY IMAGES - Seattle, WA
(1999-01 - 2001-12)
Developed and implemented sales training strategy, goals, and plans for regional development and delivery.
- Led multiple initiatives following the acquisition of over eight stock photography companies. Integrated products, brands and services into sales hubs throughout North America. Worked closely with executive management from sales, marketing and technology.
- Created a comprehensive, two-week New Employee training program for Sales & Service employees. Managed the Sales Mentor team - a select group of top-performing Sales & Service Consultants who played a key role in delivering new employee training. This training program and Mentor Team were both used as models throughout the region.
- Envisioned, designed, and coded intranet training site that became a company-wide e-learning resource.
Senior Research Consultant/Marketing Liaison/Training Mentor - PHOTODISC, INC. (acquired by Getty Images in 1998) - Seattle, WA
(1997-01 - 1999-12)
- Provided photo-editing, image research and product sales support for internal and external customers.
- Recommended acquisitions for content development based on collection knowledge and marketplace trends and provided art direction for photo shoots resulting in top-earning products.
- Collaborated on design and launch of award-winning product sales site (www.photodisc.com). Specified UI, e-commerce, and search engine requirements.
- Designed, coded, and delivered content for PhotoDisc intranet site and photodisc.com.
- Created classes and curricula for new employees and led training mentor team.
Sales Associate - PHOTODISC, INC. - Seattle, WA
(1996-01 - 1997-12)
- Exceeded individual and team sales quotas and demonstrated persuasive selling skills.
- Educated customers about products, services, technologies, and licensing.
- Provided detailed technical support about PhotoDisc products and services.
- Articulated customer needs to management to refine proprietary software and sales process enhancements.
- Acquired strong knowledge of intellectual property law, art buying process, and image delivery methods.
