Regional Director of Sales Development (Dealership Performance) - Camping World
(2020-01)
Lead sales development and operational performance across a 40-dealership region, partnering with General Managers, Sales Managers, Finance Managers, and hundreds of sales professionals to improve profitability, sales execution, and customer experience.
- Nearly tripled eLead closing performance across a 40-dealership region by standardizing sales processes, strengthening CRM execution, and coaching dealership leadership.
- Drive CRM adoption, sales process consistency, and leadership accountability across multiple dealerships, resulting in improved lead conversion, operational execution, and long-term dealership performance.
- Partner with dealership leadership to improve sales volume, gross profit, customer satisfaction, and operational performance through data-driven action planning and accountability.
- Coach Sales Managers, Sales Associates, and BDC teams through in-store development, live deal reviews, TOs, objection handling, and sales process execution to improve accountability and dealership performance.
- Design and facilitate regional leadership training, sales workshops, and executive presentations focused on performance, accountability, and operational excellence.
- Develop and analyze KPI dashboards to identify opportunities, improve sales performance, and drive operational consistency.
- Selected by executive leadership to develop and implement a region-wide social media initiative, training dealership leadership teams on digital engagement strategies that supported lead generation and customer acquisition.
- Utilize advanced VinSolutions CRM expertise to improve lead response, appointment conversion, pipeline management, and sales effectiveness.
Sales Manager - Camping World
(2019-01 - 2020-12)
Directed all aspects of daily sales operations while leading and developing a high-performing sales team.
- Identify, recruit, interview, and develop high-performing Sales Managers, Sales Associates, and BDC professionals.
- Coached sales consultants through every stage of the sales process, including prospecting, product presentation, negotiation, desking, and delivery to improve closing performance.
- Desked deals and collaborated with Finance Managers to structure profitable transactions while delivering competitive payment options.
- Managed CRM performance, internet leads, and sales forecasting through VinSolutions.
- Held dealership teams accountable through KPI reviews, performance coaching, and action planning.
- Worked closely with dealership leadership to maximize sales volume, profitability, and customer retention.
Sales Manager - Peak Kia
(2017-01 - 2019-12)
Managed daily dealership sales operations while leading, coaching, and developing a successful sales team.
- Implemented sales processes that increased gross profit, improved operational consistency, and drove higher vehicle sales.
- Specialized in subprime financing, structuring complex credit deals and developing strong lender relationships to secure approvals while maximizing dealership profitability and customer satisfaction.
- Desked deals and collaborated closely with Finance Managers to optimize approvals, customer satisfaction, and front-end gross.
- Managed internet leads, showroom traffic, and CRM activity to maximize sales opportunities.
- Fostered a culture centered on accountability, teamwork, and exceptional customer service.
Automotive Sales Consultant - Automotive Dealerships
(2013-01 - 2017-12)
- Consistently exceeded sales goals through relationship-driven selling and exceptional customer service.
- Built a strong referral and repeat customer base through trust, follow-up, and product knowledge.
- Guided customers through every stage of the sales process, from needs analysis and vehicle selection to negotiation and delivery.
- Utilized CRM systems to manage prospecting, customer follow-up, and pipeline activity.
- Partnered with Finance and dealership leadership to deliver a seamless buying experience.
