Elizabeth Morgan
Sales Executive | Sponsorship Strategist | Partnership/Relationship Builder
Summary of Qualifications
- 10+ years of award-winning B2B sales experience spanning SaaS, event technology, sponsorships, and digital media.
- Proven record in event and sponsorship sales, consistently exceeding quota (115%+ attainment across five years).
- Skilled in consultative and solution selling, forging strategic partnerships with C-suite executives and marketing leaders.
- Expertise in donor and sponsorship development, event planning, and corporate partnerships with measurable fundraising outcomes.
- Advanced proficiency in Salesforce, SalesLoft, HubSpot, Marketo, Microsoft Office Suite, and data-driven prospecting tools.
- Recognized for top performance: President’s Circle honoree (Top 10% of 400+ reps), #2 in New Logo Sales at Momentive Software (2024).
Notable Career Accomplishments
- Generated $735K in new revenue in 12 months through targeted sponsorship and exhibit sales.
- Ranked in the top 10% nationally for six consecutive years, earning multiple President’s Circle awards.
- Negotiated multi-year event technology sponsorships with national organizations, expanding market share and recurring revenue.
- Secured partnership with the National Retail Federation, driving growth in the commerce media vertical.
- Delivered sponsorship campaigns that expanded client territories by up to 75%, resulting in measurable ROI and retention.
Professional Experience
Momentive Software (Remote) — 2024–Present
Account Executive – Events
- Built and managed a $1M sales pipeline, consistently achieving 85% of quota and ranking #2 nationally in new logo sales (2024).
- Closed 30 enterprise contracts averaging $30K in annual sponsorship and event technology revenue.
- Shortened the average sales cycle by 20 days by implementing structured discovery and targeted outbound campaigns.
- Delivered 40 product demos per month, increasing demo-to-close conversion rate by 20%.
Affinity Solutions (Remote) — 2022–2023
Sales Executive, Data Solutions & Commerce Media
- Surpassed annual new logo sales goal by 10%, generating $1.5M in net-new revenue. - Secured a strategic partnership with the National Retail Federation, driving a 90% increase in pipeline within the retail sector.
- Consistently ranked in the top 3 of the sales team for new business acquisition. - Expanded client portfolio by 10 Fortune 500 retailers, resulting in incremental revenue growth of $500K.
WordStream (Remote) — 2021–2022
Sales Executive, SaaS Martech
- Increased territory footprint by 50%, unlocking five new accounts monthly and delivering $36K in ARR growth.
- Consistently achieved 100% of monthly quota, earning Salesperson of the Month recognition twice.
- Improved lead conversion by 25% through a consultative, data-driven sales approach tailored to SMB and mid-market clients.
- Conducted 250 prospecting calls and eight demos per week, exceeding activity benchmarks.
Clipper (Charlotte, NC) — 2014–2020
Senior Multimedia Consultant
- Sold integrated sponsorship and advertising campaigns (digital, print, event, direct mail). - Grew a brand-new territory from $0 to $1M+ in annual sponsorship and advertising sales, expanding reach by 75% and securing 15 monthly net-new accounts.
- Designed multimedia sponsorship packages that increased exhibitor ROI by 25%. - Built long-term client partnerships, achieving 70% retention and upsell rates.
- Twice nominated for Salesperson of the Year for consistent top-tier performance.
Volunteer Fundraising & Community Service
- American Heart Association – Knit-a-thon, Charlotte, NC (2024): Led fundraising team, exceeding donation goals for heart health initiatives.
- Carolina for Preemies, Charlotte, NC (2020–Present): Knit hats/blankets for NICU infants; ongoing family support.
- Temple Beth El – Youth Engagement, Charlotte, NC (2015–2017): Chaired committee, raising funds through bingo, dinner events, and sales.
- Ronald McDonald House, Charlotte, NC (2014–2018): Supported annual cleaning/fundraising activities.
- Charlotte JCC Kids Triathlon, Charlotte, NC (2012–2013): Secured sponsorships benefiting Levine Children’s Hospital rehab services.
- Freedom School Partners of Shalom Park, Charlotte, NC (2012–2015): Organized movie nights and speaker events; solicited business donations.
- Lustgarten Foundation Walk-a-thon, Port Washington, NY (Year): Organized team raising $1,000 for pancreatic cancer research.
- Guggenheim Elementary PTA, Port Washington, NY (2007–2009): Increased fundraising revenue 10% via new programs, carnival, and auction.
- American Cancer Society Relay for Life, Port Washington, NY (2008–2010): Planned luminaria ceremony; boosted donations.
Education
New York University – Tisch School of the Arts, New York, NY
Bachelor of Fine Arts (BFA)
Technical Skills
- CRM & Sales Tools: Salesforce, HubSpot, SalesLoft, Gong, ZoomInfo, LinkedIn Sales Navigator, Consensus
- Prospecting & Research: Market mapping, prospect researching, lead qualification, pipeline development, discovery calls, demos, and follow-up leading to closed deals.
- Marketing Automation: Marketo, Outreach, Commerce Media Platforms
- Productivity: Microsoft Office Suite (Word, Excel, PowerPoint, Teams)
- Data & Analytics: AI-powered sales tools, sponsorship ROI analysis
