Digital Content Marketing, Senior Specialist at Polestar Automotive (2025-07 – Present)
- Lead end-to-end integrated digital content marketing initiatives across global, national and regional channels, driving brand and partnership campaigns, product launches, monthly commercial promotions, and core UI/UX optimizations.
- Conceptualize and direct multi-channel campaign asset production across photo and video shoots, landing pages, email, and social while ensuring brand integrity and messaging alignment across owned and partner touchpoints.
- Develop creative briefs and partner cross-functionally with executive leadership, retail/brand partners, and external creative agencies to align on campaign objectives, KPIs, budgets, and audience targeting.
- Analyze digital campaign metrics to direct website design and feature developments across key landing pages, increasing average engagement time by up to 460%.
Digital Content Marketing, Specialist at Polestar Automotive (2023-04 – 2025-07)
- Lead end-to-end integrated digital content marketing initiatives across global, national and regional channels, driving brand and partnership campaigns, product launches, monthly commercial promotions, and core UI/UX optimizations.
- Conceptualize and direct multi-channel campaign asset production across photo and video shoots, landing pages, email, and social while ensuring brand integrity and messaging alignment across owned and partner touchpoints.
- Develop creative briefs and partner cross-functionally with executive leadership, retail/brand partners, and external creative agencies to align on campaign objectives, KPIs, budgets, and audience targeting.
- Analyze digital campaign metrics to direct website design and feature developments across key landing pages, increasing average engagement time by up to 460%.
Interim CRM Marketing Manager at Polestar Automotive (2026-05 – Present)
- Own CRM communications including directing, editing, and deploying monthly newsletters, automated emails, co-op email templates, in-app messages, push notifications, and bespoke communications requests across all departments.
- Collaborate with third-party data vendors to target specific audiences with specialty offers and unique selling points.
- Analyze email performance, identifying trends and conducting A/B tests to increase open rates and conversion, optimizing future strategy and presenting key metrics to executives across marketing, sales, and customer service.
Global Marketing Operations Specialist at Warner Bros. Discovery (2023-01 – 2023-04)
- Managed production and delivery of global marketing assets for 12 major HBO and HBOMax original series.
- Coordinated with internal design and marketing teams and external global streaming partners to ensure timely delivery of promotional assets while maintaining brand consistency.
- Created and implemented an in-house asset distribution system to increase the efficiency of partnership communications and reduce partner onboarding time by 20%.
Creative Lead, Project Manager at StartEngine (2022-07 – 2022-11)
- Led creative strategy and executed 30+ crowdfunding campaigns for startup business clients across healthcare, technology, entertainment, food and beverage, and retail industries.
- Raised $1M+ across client crowdfunding campaigns through investor-facing web platforms and digital ads.
- Directed copywriters and graphic designers on creative deliverables aligned with individual client campaign objectives, industry trends, and audience insights.
- Communicated directly with C-Suite clients across industries, managing end-to-end campaign support from inception through launch.
Marketing Promotions Specialist at Healio (2021-09 – 2022-07)
- Launched email and social campaigns to promote Continuing Medical Education (CME) services and activities for physicians and healthcare professionals.
- Managed 200+ end-to-end marketing campaigns including content development, email test set up, audience segmentation, deployment, and quality assurance.
- Coordinated cross-functionally with sales, design, and analytics teams to assess performance and identify opportunities across healthcare specialty sectors to maximize registration conversion and engagement.
