Loiy Al-haiki

Digital and Performance Marketing Specialist with hands-on experience in digital campaign management, app growth, performance analysis, and advertising efficiency optimization. Experienced in building and managing campaigns across Meta and Google, testing creative messaging, tracking KPIs, preparing executive reports, and leading workflows across marketing, customer care, design, and photography. Focused on turning data into clear decisions that drive growth, engagement, lower cost per result, and sales support.

Marketing Team Leader / Digital Marketing Officer - Zahraah Company - Sana'a, Yemen

(2025-07)

• Manage and execute Meta and Google campaigns for awareness, engagement, traffic, app installs, and re-engagement objectives.
• Build campaign structures and audiences, monitor daily budgets, optimize cost per result, and document tests and changes.
• Analyze campaign and app performance and prepare clear reports for data-driven management decisions.
• Lead workflows with customer care, photography, design, and content teams to produce assets ready for testing.
• Develop creative messaging and offers based on performance data and customer behavior.

Assistant Operations Officer / Digital Learning Platform Officer - INJAZ Yemen Foundation - Sana'a, Yemen

(2023-01 - 2025-12)

• Contributed to the implementation of entrepreneurship, work-readiness, and financial-literacy programs for Yemeni university students.
• Provided administrative and technical support to students and universities, organized data, and monitored program execution quality.
• Delivered training sessions and workshops for students and faculty to improve work readiness and platform adoption.
• Improved the INJAZ Digital Campus user experience and resolved technical and operational issues.

Digital Marketing Officer - Artex Trading Co. Ltd. - Sana'a, Yemen

(2018-01 - 2026-12)

• Planned and executed digital campaigns that supported brand presence and product-promotion engagement.
• Managed Meta campaigns and analyzed performance to improve targeting, ad messaging, and budget allocation.
• Supported seasonal campaigns, exhibitions, and promotional offers with audience-relevant content and advertising.
• Prepared performance reports and monitored campaign KPIs in coordination with management and operational teams.

Bachelor's Degree - Business Information Technology - International University of Technology Twintech (2019-01 - 2023-12)