Experience Manager at Ulta Salon, Cosmetics & Fragrance Inc. (2022-12 – 2024-04)
Promoted a culture of accountability to meet or exceed store goals related to services, boutiques, and retail sales. Supported associate and services professional development, achieving top 5 store status for exceeding salon budget in Q1 & Q2 2023.
- Led high-performing stylists and achieved top 5 store status exceeding salon budget in Q1 & Q2 2023
- Took salon to top 5 in budget increase: Q1 +147%, Q2 +50% in 2023, ranked #2 both quarters
- Successfully planned and executed BENEFIT Brow Bar new product launch Spring 2023, ranked #2 of 13 locations with $4,300 in retail sales
- Promoted salon professional to Master Stylist and prestige beauty advisor to luxury beauty advisor within 7 months
- Executed day-to-day inventory control processes and communicated feedback to field and services leadership
- Hired and trained Prestige and Luxury beauty advisors and service professionals to exceed sales targets
Retail Sales Manager at Ulta Salon, Cosmetics & Fragrance Inc. (2017-12 – 2022-12)
Responsible for topline sales growth in MASS Cosmetics, Skincare, Sun Care, Beauty Tools, Haircare and Private Label. Motivated and trained associates to deliver exceptional customer experiences and exceed daily sales and profit goals.
- Exceeded retail budget by +25.17% fiscal year 2022 and salon budget by +11.67% while staying below payroll budget by -1.7%
- Exceeded retail budget by +15.87%, salon budget by 8.81%, and achieved 15.75% increase in customer loyalty and credit card applications
- Utilized Guest Experience Management to achieve +15.75% year-over-year loyalty conversion increase
- Led Mass Cosmetics category to $1,289,600 FY 2021, placing store #6 out of 15 in the district
- Preserved payroll budget within 4.05% and achieved Shrink budget at 1.22%
- Planned and executed corporate-sponsored events to meet and exceed agreed-upon goals
- Engaged in hiring, training, and developing high-performing associates and service professionals
Field Service Ambassador - Timepieces, Travel Gear, Cutlery, Swiss Army Knives at Victorinox Swiss Army Inc. (2009-01 – 2017-01)
Executed annual Global Brand Campaigns, empowered sales professionals, and secured attractive displays and floor presentations. Built relationships with senior management to ensure optimal product placement and positive sell-through.
- Produced back-to-back sales increases at Bloomingdale's Home Store Travel Gear: 15% and 9% year over year
- Exceeded sales plan watch division by 23%, 8 points above total division average of 15.3%
- Largest volume area territory responsibility in Timepiece division, achieving $4 million in sales in one calendar year
- Began as selling specialist in Macy's Herald Square; added over $59K in retail sales within 120 days, improving business from -18% to -5% YTD
- Expanded responsibility from largest retail outlet in Northeast to over 90 retail outlets spanning 9 states and 1 commonwealth
- Increased sales volume 10% for total year 2010
- Improved sell-through in Washington DC retail outlets within 60 days
- Turned around poor-performing timepiece division door within 90 days, achieving $15K increase
- Negotiated better sales space in high-volume door key accounts
- Provided timely feedback to AE Directors and Regional Sales Manager on sell-through and market share threats
Sales Professional - TOD's Handbags at Saks Fifth Avenue (2008-01 – 2009-12)
Assisted clientele with luxury handbag purchases, securing brand loyalty through relationship building and superior customer service.
- Sold $177,000 in handbags within 90 days of employment
- Reduced returns within area by 5%
- Provided timely and quality feedback to handbag director and boutique shop manager
Sales Manager - Textiles Department at IKEA (2002-01 – 2008-12)
Managed day-to-day operations within selling area, identified profitability opportunities, and directed implementation of underperforming areas. Led a dynamic team of 12 direct reports.
- Increased Rug Department share to total business by 15%, reaching $3.9 million annually
- Reduced markdown dollars by 41%, resulting in $350,000 more profit dollars
- Achieved and sustained annual sales increase from $7.8 million to $11.1 million within 4 years
- Increased store share from 8% to 10% total store share
- Returned $60,000 in revenue within 14 days of rug department remodel completion
- Established business area gross margin above US average at 53.05% vs 52.45% for 4 consecutive years
- Recruited, mentored, and promoted 3 assistant managers to leadership positions
- Added $316,000 in additional sales to total curtain business annually
- Recruited and led team of 12 direct reports, coaching and mentoring into leadership positions
Shopkeeper/Sales Manager - Cook Shop/Tableware Department at IKEA (1999-01 – 2002-12)
Led and coached a staff of 9 direct reports while managing daily sales operations. Established strong market share within housewares market through successful product analysis, placement, and promotional activities.
- Achieved first million-dollar sales month within 4 months of acquiring area
- Accountable for $9 million housewares business, representing 7% of total store share
- Planned and implemented glassware activity returning $71,000 in sales in a single month, increasing market share by 15%
- Implemented holiday glassware activity returning $30,000 within 4 weeks
- Executed stainless steel gadget activity returning $120,000 within 6 weeks
- Recruited, trained, and empowered 9 direct reports; promoted 4 coworkers to leadership positions
- Partnered with logistics team to ensure accurate, adequate, and timely delivery
- Reduced returns to stock by 10% daily