Luanfei Liao

Senior UI / Product Designer with 14+ years of experience in mobile and platform design, including large-scale consumer products at Baidu and LeEco.
Specialized in design systems, AI-driven products, growth-oriented UI, and cross-functional collaboration with PMs and engineers. Strong visual foundation with a product mindset, experienced in end-to-end design from concept to delivery, and passionate about building scalable, user-centered experiences.

Jul 2020 – Oct 2025

Baidu – Senior UI Designer

• Led visual design across Baidu App, AI Publisher, DuJia, and Yinci products, supporting large-scale consumer experiences with millions of users across content creation and distribution scenarios.
• Designed and evolved AI-driven content creation workflows and scalable design systems, improving usability, efficiency, and supporting fast iteration across multiple teams.
• Collaborated closely with product, engineering, and operations partners to deliver high-quality, user-centered design in an agile environment.

Xiaojiangchengfeng – Senior UI Designer

• As the primary UI designer for Weiba’s short-video app, I led end-to-end UI design for social features, from early concepts and wireframes to polished UI and post-launch iteration.
• Supported product growth by creating compelling visual campaigns (posters, leaderboards) for community incentives, working closely with the Marketing team.
• Translated business goals (retention, activation) into user-centered features and saw them through from wireframes to polished UI and post-launch iteration.

LeEco – UI Designer

• Led UI design for LeEco Video App during its growth phase, designing core user flows (homepage, content details, player), serving a peak of over 13 million DAU.
• Drove design tool modernization by transitioning the team from Photoshop to Sketch and establishing a shared component library, boosting consistency and workflow efficiency.
• Contributed to global product adaptation by collaborating with the U.S. team on the ‘Le’ app, including on-site design sprints.

Yitianxindong – UI designer

• Successfully transitioned my career from Graphic Designer—creating e-book covers and marketing banners—to owning the end-to-end UI/UX design for the TaDu Literature App, with a focus on optimizing the core reading experience for users.
• Pioneered UI/UX design for new exploratory products, taking full ownership of the design process from initial concept and user interaction design to final motion animation.
• Delivered two company-adopted logos, translating brand strategy into visual identity.

Vancl – Graphic designer

• Selected directly by the Product Design Manager from a graduate exhibition to join a compact product line team.
• Executed graphic and product design for categories including accessories, hats, and T-shirts, supporting e-commerce campaigns and physical product development.
• Gained foundational experience in project coordination by collaborating with third-party designers on product selection and execution.

Bachelor’s Degree in Visual Communication Design, Beijing Institute of Fashion Technology