Account Strategist at Drive Social Media (2025-12 – 2026-07)
- Managed integrated marketing campaigns across multiple consumer brands, coordinating with clients and cross-functional teams to execute digital marketing initiatives.
- Developed strategic marketing recommendations based on campaign performance, customer insights, and business objectives.
- Collaborated with creative, paid media, and strategy teams to launch campaigns, optimize performance, and improve customer engagement.
- Monitored campaign performance and analyzed KPIs to identify opportunities for optimization and business growth.
- Built strong relationships with clients while managing multiple projects, timelines, and priorities simultaneously.
Customer Success Solutions Manager at True Digital Media (2024-09 – 2025-09)
- Managed a portfolio of enterprise brands, including Burger King Mexico, Kantar, Spectrum, and Uninet USA, partnering with clients to develop integrated marketing strategies aligned with business objectives.
- Oversaw marketing budgets, campaign performance, and ROI optimization to support sustainable business growth and data-driven decision-making.
- Led cross-functional collaboration across strategy, creative, operations, and media teams to successfully execute integrated marketing campaigns from planning through execution.
- Streamlined project workflows and improved collaboration across internal teams, increasing operational efficiency and ensuring timely campaign delivery.
Account Manager at Channel Factory (2022-10 – 2023-09)
- Managed digital marketing campaigns for leading consumer brands including Kraft Heinz, Ralph Lauren, and Telemundo.
- Coordinated campaign execution across YouTube and premium digital platforms, ensuring successful delivery and brand alignment.
- Supported campaigns leveraging creator content and premium publishers to maximize reach and audience engagement.
- Partnered with internal teams and external stakeholders to optimize campaign performance and reporting.
Account Manager at Asylum Marketing (2020-11 – 2021-12)
- Supported integrated marketing campaigns for consumer brands, collaborating with internal teams and clients to execute strategic marketing initiatives.
- Coordinated campaign timelines, creative deliverables, and project workflows to ensure successful execution across multiple marketing channels.
- Worked closely with creative, media, and account teams to align campaign execution with client objectives and brand strategy.
- Analyzed campaign performance and marketing data to identify optimization opportunities and support business growth.
Digital Marketing Specialist for LATAM at Kingston Technology Corporation (2020-03 – 2020-10)
- Led regional marketing initiatives across Latin America in partnership with corporate marketing teams to support product launches and brand awareness.
- Coordinated campaign messaging, creative development, and execution across multiple international markets while maintaining brand consistency.
- Analyzed regional performance data and customer insights to guide future marketing strategies and optimization efforts.
- Developed agency briefs, campaign objectives, KPIs, and integrated marketing plans aligned with corporate business goals.
Marketing Director at Sur Desarrollos Real Estate (2018-06 – 2019-09)
- Developed and executed the company's integrated marketing strategy, achieving a 150% return on marketing investment (ROMI) through data-driven planning and campaign optimization.
- Led integrated marketing initiatives that increased qualified lead generation, strengthened brand awareness, and supported revenue growth.
- Managed cross-functional marketing projects, collaborating with internal teams and external partners to successfully execute campaigns across multiple channels.
- Analyzed campaign performance and customer insights to optimize marketing strategies and maximize business results.
Digital Marketing Manager at Havas (2016-11 – 2018-03)
- Coordinated influencer collaborations and integrated digital campaigns for consumer brands.
- Worked closely with creators, agencies, and internal teams to execute campaigns on schedule and according to brand guidelines.
- Assisted with campaign planning, creative coordination, and performance reporting.
- Supported brand partnerships and digital marketing initiatives across multiple industries.
Digital Media Planner at OMD Guatemala / Omnicom Media Group (2014-08 – 2016-11)
- Assisted in coordinating influencer partnerships and digital campaigns for regional and global consumer brands.
- Collaborated with creators, media partners, and cross-functional teams to support successful campaign execution.
- Managed campaign timelines, creative assets, and performance reporting across multiple marketing initiatives.
- Contributed to integrated marketing campaigns focused on increasing brand awareness and customer engagement.
