Marketing Executive | Product Management
Send a job offer directly to this candidate
I'm Luis Rosales, an experienced executive who has successfully led teams in Marketing and Sales for both consumer-packaged goods and fintech companies.
I have a proven track record of managing teams to deliver outstanding performance.
In my previous roles, I achieved some notable results:
Intermex Wire Transfer, LLC 4 yrs 5 mos
Jul 2021 - May 2023 · 1 yr 11 mos
Miami, Florida, United States
Guide the development and implementation of strategies to elevate the sales team's performance, including sales forecasting and reporting, performance dashboards, market opportunity analysis, customer segmentation, portfolio management, sales quotas, commission plans, sales training programs, and sales enablement strategies for both B2B and B2C.
Oct 2019 - Jun 2021 · 1 yr 9 mos
Miami-Fort Lauderdale Area
Provided leadership and direction to the marketing team throughout the planning, development, and execution of the company global strategy to support our omni-channel vision, new product development and go-to-market plans, B2B and B2C campaigns, digital campaigns with lower-than-category CPI & CAC, and loyalty program management.
Jan 2019 - Oct 2019 · 10 mo
Miami, Florida, United States
Supervised the development of the company retail strategy, consumer communication, consumer promotions with positive ROI, point of sale communications, and retail development campaigns driving consumer frequency and loyalty.
Blue Roof Brands Food distributor with expertise in brand development
Apr 2017 - Nov 2018 · 1 yr 8 mos
Ideated a new product innovation pipeline and complete product development cycle from ideation to go-to-market, marketing plan, and execution.
14 yrs 8 mos
Dec 2013 - May 2015 · 1 yr 6 mos
Grew Nestle Venezuela’s brands and products from local to regional while positioning them in Latin America; attained a positive impact on the bottom line and ensured business continuity from business development to operations architecture.
Jan 2011 - Dec 2013 · 3 yrs
Headed the Baby Food category team; with full responsibility over P&L, established a long-term vision and brand strategy that ensured profitable and sustainable business growth while meeting annual targets.
Jan 2010 - Jan 2011 · 1 yr 1 mo
Develop region revenue for Confectionery business unit, through best in class execution, growth in volume, distribution, and customer activation. Accountable for a team of 71 employees throughout the sales region.
Nov 2007 - Dec 2009 · 2 yrs 2 mos
Responsible for the commercial planning process, defining Objective, Strategies, and Tactics with the goal of achieving the annual targets (value, volume, market share, and profit), leading the Trade Marketing department with a headcount of 25 people divided into two teams one strategic and the other for implementation.
Jul 2004 - Nov 2007 · 3 yrs 5 mos
Responsible for the development of strategies, brand management, communications, product strategy and innovation, consumer segmentation and advertising, new product launch plans, with accountability over volume and profitability of the biscuit category.
Mar 2003 - Jul 2004 · 1 yr 5 mos
Responsible for channel development, customer plans, promotional activities, point of sales materials and Modeling tools that support the sales team in target achievement.
Trade Marketing Specialist Beverages and Breakfast Cereals
Oct 2000 - Mar 2003 · 2 yrs 6 mos
Demand and supply planning, development of point of sales strategy and materials for the category.
Master of Business Administration (MBA)
UCAB - Universidad Católica Andrés Bello
Bachelor of Engineering - BE, Industrial Engineering
