Luisa Tobon
Business Development Manager
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About
Bilingual (English/Spanish) Business Development Leader with 15+ years driving double-digit sales growth, building high-performing teams, and ensuring regulatory compliance across beverage and consulting industries. Proven track record of surpassing revenue targets (up to +22%), launching new departments, and executing data-driven market-expansion strategies.
Experience
Co-Owner & Business Development Director - Ekipstar Corp - Doral, FL
(2020)
- Spearheaded vision and strategy to achieve a 22% sales increase in 2023.
- Managed budgeting, forecasting, and funding initiatives to maintain profitability.
- Secured 3 new revenue streams and expanded distribution into 4 additional Southern markets.
- Launched digital/traditional campaigns, boosting web-based lead generation by 40%
Founder & Compliance Director - The BellaDamn Company - Miami, FL
(2020)
- Developed and created compliance frameworks for alcohol production and distribution—100% audit pass rate.
- Delivered training workshops, improving regulatory adherence by 25%.
- Liaised with licensing agencies to reduce permit approval times by 20%.
Sales & Marketing Manager - Estrella Damm (United States Beverages) - Miami, FL
(2016 - 2020)
- Exceeded 2016 sales target by 44% through optimized channel segmentation.
- Managed agency partners on media buys and sponsorships, increasing brand penetration by 18%.
- Instituted quarterly distributor business reviews, improving gross margins by 5%.
Business Development Manager - Beer & Wine
(2013 - 2015)
- Achieved $620K in 2014 sales (+24% vs. goal) via targeted on-premise/off-premise programs.
- Increased shipments month-over-month by 15% through pricing and bundling strategies.
Junior Purchasing Buyer & International Sales - Pampa Beverages LLC - Miami, FL
(2011 - 2013)
- Negotiated supplier contracts, cutting lead times by 20%.
- Grew Latin America/Caribbean export accounts by 30%.
Office Manager & Sales Operations - DFASS Group LLC - Miami, FL
(2008 - 2011)
- Directed warehouse/customs operations, ensuring full import/export compliance.
- Implemented inventory controls, reducing dead stock by 12%.
Retail Travel Purchase Specialist - Retail Travel Services - Miami, FL
(2006 - 2008)
- Managed vendor negotiations for duty-free merchandise across international airlines.
Education
Bachelor of Business - Universidad Catolica (2002 - 2006)
Master Coach PNL Avanzada - TL. Therphyl International Certification - Universidad AHPNL Asociacion Hispanoamericana de Programacion Neurolinguistica (2023)
