Lydia Williamson

Results-driven Email Campaign Manager with development expertise and product management experience, seeking to fully transition into Product Management. Combines technical knowledge with leadership abilities to deliver complex projects on time and within scope. Proven track record of optimizing processes through reusable code libraries and comprehensive documentation, while successfully managing stakeholder expectations across multiple initiatives.

Certified Scrum

Master skilled in Agile methodologies and strategic problem-solving. Excels at translating technical challenges into actionable tasks and creating collaborative environments that foster innovation. Adaptable professional with exceptional communication skills who thrives on ambitious projects requiring both technical insight and organizational excellence.

Adobe Campaign Product Manager - MRM - Detroit, Michigan

(2022-05 - 2024-12)

• Led kickoff meetings with team members and stakeholders to outline sprint goals
• Led marketing team in addressing technical issues raised by Stakeholders
• Presented regular updates on project status, risks, and opportunities
• Coordinated the delivery of over 50 email campaigns a quarter, ensuring to meet deadlines
• Streamlined development by creating reusable code libraries and maintaining comprehensive documentation
• Onboarded new team members providing training on best practices and processes

Front-End Developer - Havas Helia - Baltimore City, MD

(2018-10 - 2020-02)

• Reduced development time by 20% through creating reusable email templates
• Prepared the email launch process across multiple clients, ensuring seamless deployment and optimal performance
• Fixed bugs and resolved technical issues reported by users or team members
• Conducted QA testing and troubleshooting to ensure optimal performance and responsiveness of email designs across various devices
• Worked closely with backend developers to ensure smooth integration of front-end components
• Implemented accessibility best practices, ensuring all users could interact seamlessly with Email
• Contributed to 12 projects per quarter with responsibilities across 3 web-based platforms

Email Developer - T. Rowe Price - Owings Mills, MD

(2018-01 - 2018-10)

• Participated in cross-functional meetings to align campaign goals and objectives
• Utilized email service provider tools to schedule, deploy, and track email campaigns
• Troubleshot and resolved rendering issues affecting email appearance or functionality
• Designed a Look Book of our team's email templates for stakeholders
• Produced high-quality, responsive ADA-compliant templates
• Performed QA process to ensure emails were free from mistakes and were on-brand for the Organization

Designer and Developer - Freelance Developer - Baltimore, MD

(2009-05)

• Managed multiple projects simultaneously while adhering to tight deadlines
• Presented design concepts to stakeholders for approval or modification
• Developed branding strategies, including logos and color schemes, for new businesses
• Designed visually appealing and user-friendly websites for clients
• Created detailed documentation outlining software specifications, installation instructions, and troubleshooting guides
• Created project timelines, milestones, and deliverables for effective project management
• Optimized client web interfaces, increasing user engagement by 25%

BFA - Maryland Institute College of Art