Lynda

Data & BI professional with 6+ years of experience designing analytics solutions, automating data workflows, and translating complex datasets into actionable business insights. Strong hands-on expertise in SQL, Python, Power BI, Tableau, BigQuery, ETL/ELT, data modelling and cloud-based pipelines. Experienced in building scalable reporting solutions, improving data quality, automating recurring processes, and partnering with stakeholders across business functions.

Currently applying AI/LLM technologies to analytics, reporting and workflow automation. Based in Algeria and actively preparing for relocation to Canada through Express Entry.

Data Analyst - North Star Network - France

(2025-11 - 2026-04)

• Engineered end-to-end data pipelines using Python, SQL and BigQuery, transforming raw marketing, tracking and account data into analytics-ready datasets.
• Integrated 5+ marketing platforms and internal systems into a centralized BigQuery data warehouse supporting multiple revenue streams.
• Re-engineered legacy reporting workflows, reducing manual reporting effort by 90% and improving scalability and maintainability.
• Built Power BI dashboards covering revenue, operational performance and executive KPIs.
• Developed automated anomaly-detection alerts to identify performance deterioration and data-quality issues earlier.
• Partnered with commercial stakeholders to translate business requirements into scalable data models and BI solutions.

Head of BI and Analytics - StatsDrone - Canada

(2024-03 - 2025-10)

• Owned data strategy, pipeline development, data quality and stakeholder delivery.
• Automated reporting pipelines, reducing reporting turnaround time by approximately 70%.
• Designed and delivered Tableau dashboards for clients and internal teams across multiple business verticals.
• Established data-validation and quality-control processes across integrated data sources to improve reporting reliability.
• Produced benchmarking analyses and business insights supporting product launches, commercial strategy and decision-making.

Data Analyst - Seven Media - Malta

(2023-03 - 2024-02)

• Built and maintained Tableau dashboards to monitor operational KPIs and campaign performance across affiliate channels.
• Managed and optimized BigQuery SQL workflows, improving data accuracy, reporting efficiency and pipeline performance.
• Monitored backend affiliate platforms including NetRefer, SoftSwiss and ReferOn to proactively identify anomalies and maintain data integrity.
• Conducted market and performance analysis to support brand partnership recommendations and strategic deal evaluations.
• Performed cross-system data validation between Voonix and affiliate platforms, ensuring consistency and accuracy across reporting datasets.

Data Analyst - MedLife Consult Algérie - Algeria

(2020-03 - 2022-07)

• Analyzed operational and client data to identify trends, performance patterns and actionable insights supporting business decisions.
• Produced analytical reports and data summaries for management, translating raw data into clear and actionable business findings.
• Supported data collection, cleaning and validation processes to improve the reliability of internal reporting.
• Collaborated with stakeholders to understand reporting needs and translate business questions into structured analyses.

Master's - Big Data - Badji Mokhtare University (2020)

Bachelor's - Computer Science - Badji Mokhtare University (2018)

Baccalaureate - Mathematics - Saint Augustin High School (2015)