Content Marketing and Strategy Lead at Intel (2023-11 – 2024-11)
Led and managed Intel Foundry's content and campaign strategy, fostering collaboration to develop and execute an integrated plan across social, web, SEO/SEM, events, and campaigns.
- Translated complex technical concepts into compelling event experiences, demos, and presentations.
- Built and managed KPI dashboards using analytics tools to optimize content and channel performance.
- Enhanced visibility and engagement for Intel's flagship Foundry event, surpassing attendance and NPS goals, demonstrating high-ROI event strategy execution.
- Expanded Intel Foundry's LinkedIn presence to over 30,000 highly engaged followers within six months, surpassing both corporate and industry engagement metrics.
- Collaborated with agencies and stakeholders to produce compelling thought leadership and evergreen content, reinforcing Intel Foundry's leadership in AI and chip fabrication.
- Increased audience reach by 20%+ by repurposing post-event content across multiple channels.
- Streamlined content development processes, achieving a 25% reduction in production timelines, thereby enhancing efficiency in content deployment across multiple channels.
Communications Manager at Technology Development Group (2022-11 – 2023-11)
Developed and led the TD communications strategy, engaging 65,000 Technology Development members through targeted multi-channel communications that bolstered TD culture and organizational alignment, enhancing workforce performance and motivation.
- Streamlined internal communication processes, establishing regular meetings with peers to exchange best practices, and transitioning to a more efficient platform that consolidated email communications by 80%, replacing them with a comprehensive weekly newsletter and communications portal.
- Implemented a robust internal communications strategy for both TD and LTD, significantly reducing content turnaround time by 34% through a formalized request and publishing process. Utilized A/B testing to refine engagement strategies and optimize open rates.
Platform Go-to-Market Strategist at Intel (2020-12 – 2023-11)
Created and managed the launch, campaign, and go-to-market (GTM) strategy for Sapphire Rapids, one of Intel's most significant data center product launches, extending audience engagement by 300% while driving market leadership in cloud and AI.
- Orchestrated a comprehensive, full-funnel GTM strategy involving over 14 cross-functional teams and 200 stakeholders, ensuring alignment on strategic priorities and seamless execution, showcasing strong leadership and collaboration skills.
- Managed messaging frameworks, content strategy, event experience, and campaign guidance, providing a comprehensive GTM blueprint.
- Presented plans and quarterly updates to executives and stakeholders, swiftly adjusting plans to shifting strategy, product, and market dynamics, ensuring timely delivery of critical milestones.
- Strengthened partner collaborations through integrated co-branding initiatives.
- Fostered global collaboration and alignment through structured meetings and strategic documentation.
Global Marketing Strategist at Intel (2016-01 – 2020-03)
Nonvolatile Memory Solutions Group
- Built and executed high-impact marketing plans, messaging, content, and campaign strategies, increasing Intel's storage leadership perception by 15% YoY.
- Created and managed GTM strategies and plans for Intel® Optane™ consumer and data center products, tripling U.S. awareness and doubling preference YoY.
- Orchestrated influencer partnerships, increasing Intel's storage leadership perception by 15% YoY.
- Produced award-winning assets (Communicator, Telly, and ANA Awards), raising product comprehension and audience engagement.
- Partnered with global marketing, sales, and product teams to enhance event messaging and event experiences and nurture campaigns, driving brand awareness and audience engagement.
- Delivered flagship events, including Memory and Storage Day, generating over 300 media articles, establishing Intel as a storage thought leader and being praised as one of Intel's most impactful events.
- Optimized website content, SEM, and user journeys, driving a 25% increase in traffic and reducing bounce rates by 15%, significantly improving user engagement.
- Through compelling storytelling, messaging, and award-winning assets, generated global demand for the innovative "Ruler" SSD form factor and EDSFF standard.
Product Marketing Manager at LexisNexis (2012-09 – 2015-12)
Counsel Link Group
- Developed and executed go-to-market plans, events, and advocacy programs, driving pipeline growth and feature adoption for SaaS products.
- Managed meetings, user groups, and events, enhancing customer engagement and loyalty.
- Established and managed the Client Advisory Council and Win/Loss program, providing actionable insights that informed product development and marketing strategy, improving feature adoption by 12%.
Market Manager; Global Events at VSP (2009-09 – 2012-09)
VSP Vision Care
- Established and drove the annual event strategy for 50+ U.S. trade shows and conferences, exceeding KPI targets by 16% and aligning with business objectives.
- Managed multimillion-dollar event budgets, optimizing resources and maximizing ROI through strategic contract negotiations and logistical oversight.
- Led cross-functional teams to create innovative booth designs, enhancing brand visibility and customer engagement, doubling booth traffic and leads.
Director of Marketing & Events at Inventures (2005-07 – 2008-09)
Built and managed an eight-person department producing marketing programs and events for technology alliance organizations worldwide and tripling business volume within a year.
