M Shabaaz Banu

Results-driven Data Analyst with 7+ years of experience in operations and data-driven environments. Proficient in SQL, Excel, and Power BI for data analysis, reporting, and visualization. Proven track record of transforming raw data into actionable business insights, automating reporting workflows, and driving measurable improvements in operational efficiency. Experienced in ETL processes, data cleaning, dashboard development, and crossfunctional stakeholder collaboration.

Data Analyst (Shopsy) at Flipkart Pvt. Ltd (2025-01 – Present)

• Analyzed large datasets using SQL and Excel to support data-driven business decisions and KPI performance tracking
• Developed and maintained Power BI dashboards to monitor key metrics, including sales, conversion rate, and traffic
• Automated daily and weekly reporting pipelines using Power Query, significantly reducing manual reporting effort
• Performed end-to-end data cleaning, validation, and transformation to ensure accuracy and consistency across datasets
• Wrote and optimized complex SQL queries (JOINs, SELECT, UPDATE, INSERT, DELETE) for efficient data extraction from relational databases
• Monitored business performance trends and delivered actionable insights to improve operational efficiency and revenue growth
• Built automated Google Sheets reports to track high-volume daily sales, enabling senior managers to monitor real-time performance and take immediate action on underperforming or overperforming metrics
• Designed sales comparison dashboards highlighting variances against previous sales events and prior year data, providing clear visibility into trends and business health

Senior Operations Analyst – Grocery at Flipkart Pvt. Ltd (2023-09 – 2024-12)

• Led end-to-end merchandising processes, including creation of campaigns, adgroups, and content assets, go-live execution, and post-launch performance monitoring
• Planned and executed event and non-event campaigns from ideation to live deployment, collaborating with category and tech teams for seamless delivery
• Managed pricing strategies through competitive benchmarking, ensuring optimal product positioning across categories
• Maintained trackers and analyzed ads and traffic data to generate actionable business insights
• Built interactive reports and dashboards using BI tools and ETL processes, ensuring data governance and stakeholder communication

Operations Analyst – ClearTrip (via Flipkart) at Flipkart Pvt. Ltd (2022-06 – 2023-02)

• Handled end-to-end merchandising workflow including creation of campaigns, ad groups, and content assets, and managed go-live execution across platforms
• Created and launched promotional campaigns and adgroups with targeted content, ensuring timely activation and alignment with business objectives
• Managed content creation and quality checks for product listings, banners, and campaign creatives prior to go-live
• Analyzed operational datasets to identify performance gaps and support data-driven decision-making
• Collaborated with cross-functional teams to streamline data collection, reporting, and analysis workflows

Operations Analyst at UrbanPro Company (2018-12 – 2022-06)

• Automated manual reporting processes using Excel and Power Query, reducing turnaround time and manual errors
• Built analytical dashboards and reports using Pivot Tables and charts to support business reviews
• Performed ETL processes including data extraction, transformation, and loading using Power Query
• Developed modules to fetch and integrate data from internal databases
• Cleaned and validated large datasets to ensure data accuracy, consistency, and reporting reliability

Bachelor of Science in Computer Science – S.K. University (2007-06 – 2010-05)

Board of Intermediate in MPC – Andhra Pradesh (2005-06 – 2007-05)