Social Media Manager, Content Creator at Alltown Fresh - Global Partners (2021-02 – Present)
- Own and execute the social media strategy across Instagram, Facebook, and TikTok, aligning content with brand priorities, business objectives, seasonal campaigns, and audience engagement opportunities.
- Manage the end-to-end social media workflow, overseeing content planning, project timelines, creative development, production, editing, scheduling, publishing, and performance reporting.
- Plan and manage monthly content calendars, coordinating multiple business priorities including seasonal campaigns, holidays, chef specials, new menu items and changes, loyalty incentives, merchandise, store openings, local initiatives, and more.
- Lead creative direction and content production, developing shot lists and directing photoshoots at store locations and local venues to capture photography and video that showcase food, chefs, store products, and the customer experience.
- Coordinate cross-functional content initiatives with chefs, store teams, and internal stakeholders across multiple locations, ensuring projects move from concept to execution while maintaining brand consistency.
- Produce and edit multimedia content including photography, short-form and long-form video, Reels, and other social assets. Write platform-specific captions and copy, and manage the workflow from initial content creation through final editing, scheduling, and publication.
- Analyze social media performance and audience insights to identify trends, opportunities, and areas for improvement; compile and present monthly and quarterly reports to communicate results and inform future strategy.
- Collaborate with the Digital Media team across paid media initiatives, contributing to strategy around content promotion, budget allocation, audience targeting, and campaign performance.
- Manage community engagement and customer communications across social platforms, monitoring and responding to comments, DMs, reviews, questions, and complaints to maintain a responsive and positive brand presence.
Social Media Manager, Content Creator at Five Star Senior Living (headquarters) (2020-05 – 2021-12)
- Manage all social media planning, content creation and posting at the corporate level - Facebook, Instagram, Twitter, LinkedIn, YouTube
- Create and manage monthly content calendar to be on brand and support sales and marketing efforts
- Monitor trending topics around senior living to ensure content is relevant and aligning with industry trends
- Community management - respond to comments and messages on all social platforms and engage with followers
- Film and edit video footage for social media content - Reels, Youtube videos, IG stories, short FB videos
- Assist team members at the community level with all things Facebook- digital marketing tips and tools, social media toolkits, post recommendations and example ideas, provide social media marketing trainings
- Monitor the 100+ senior living community Facebook pages to ensure the content is aligning with company efforts and adheres to the social media policy
Social Media and Online Reputation Specialist at The Herb Chambers Companies (headquarters) (2018-04 – 2020-05)
- Manage all Social Media pages for the 60 car dealerships in NE and responsible for the day-to-day engagement with all customers (Facebook, Twitter, Instagram)
- Manage the company's online reputation- monitor and respond to the reviews that come in for every dealership, and make sure all DBAs and online listings are correct
- In-house Videographer- film and edit any in-house videos needed for the dealerships or corporate office
- Author of the monthly newsletter, Letter from Herb
- Attend any corporate and/or dealership level events as the main photographer for the company, hype on social media prior to events, live tweet/ post on social media during actual event
- Volunteer Event Coordinator for the Jimmy Fund Committee- Herb Chambers is an official partner of The Jimmy Fund, I attend all meetings prior to events and assist in the planning and social media strategy
News Video Editor at NBC10 BOSTON/NECN (2017-02 – 2018-03)
- Research information on news stories, write scripts to match information for news segments
- Carefully match video footage to scripts to create compelling and appealing storylines for audiences
- Correct audio levels of video footage and any other content tweaks including photos, graphics and music
- Edit quickly and wisely to ensure that all videos air at their proper time
- Re-track packages, edit out time stamps on certain packages, fix jump cuts or any other problematic footage
Videographer at FAIRFIELD PUBLIC ACCESS TV (2015-08 – 2016-12)
- Filmed town meetings and other important events- livestreamed certain events to the Public Access TV Channel
- Edit footage post-event to craft an appealing story for viewers
- Create newsletters inviting the public to events and manage social media accounts to keep the public informed
Videographer and Media Services Assistant at SACRED HEART UNIVERSITY, MEDIA SERVICES DEPARTMENT (2013-08 – 2016-08)
- Film and Livestream events on campus ranging from sporting events, plays, special guest speakers and awards
- Assisted with all media related issues or requests throughout campus
- Updated school's media web page, social media accounts, produced holiday videos showcasing faculty and staff members, helped professors incorporate media into their lesson plans making the lesson more compelling and interactive
News Anchor and Content Producer at THE PULSE (2014-08 – 2016-08)
- Reported live and live-to-tape from the news desk and on scene
- Researched and developed a script and stories within the community to report on
- Facilitated interviews with story subjects to gather key content and information
