Founder & Principal at Fractional Magic (2024-06 – Present)
Founded and grew a fractional operations consultancy from the ground up, building and managing a concurrent multi-client portfolio spanning media, publishing, and gaming.
- Own full business operations as a solo practitioner (business development, contracting, pricing, invoicing, and capacity planning) while sustaining consistent delivery quality across the roster.
- Developed repeatable engagement models and service packaging that let the practice onboard and support multiple clients simultaneously without added headcount.
- Grew the business primarily through referral and reputation, converting initial project-based engagements into recurring retainer relationships.
Account Management Team Lead at ZenPilot (2022-07 – 2024-06)
Led the account management team, overseeing complex client implementations from initial design through delivery and upsell strategy.
- Maintained a 9.2 NPS while managing ~22 concurrent clients and sustaining 85%+ utilization.
- Built and maintained the ZenPilot Training Center with 10+ hours of recorded training, 100+ FAQ articles, and daily cohort calls for clients across implementation stages.
- Managed a portfolio of strategic accounts collectively worth ~$800K at any given time and partnered with leadership on cross-functional alignment across four core offerings.
Content Strategy Manager at Radio Systems Corporation (2021-03 – 2022-07)
Developed and executed a cohesive content strategy across multiple touchpoints to support brand storytelling and the customer journey.
- Streamlined content operations across 600+ product pages (descriptions, ad copy, manuals), standardizing workflows and improving cross-team consistency.
- Conducted customer research (intercepts, data analysis, online review monitoring) to translate insights into messaging and experience improvements.
Director of Operations at FUNYL Commerce / Kellyco Metal Detectors (2019-12 – 2021-03)
- Conducted SEO analysis and delivered data-driven recommendations to improve organic search performance across 300+ product pages.
- Developed and executed promotional calendars across blog, email, and social channels to streamline planning and distribution.
- Partnered cross-functionally with purchasing, e-commerce, and sales to align full-funnel initiatives and execution.
Marketing Director at Lirio, LLC (2018-01 – 2019-12)
- Implemented HubSpot and analytics tooling to measure performance and inform optimization across campaigns and channels.
- Designed and managed integrated marketing campaigns across healthcare, energy, and financial sectors, improving go-to-market execution and internal alignment.
- Led and coached a team of four through a rebrand consolidating three brands into one, delivering on timeline and stakeholder expectations.
Marketing Director at The Tennessean Personal Luxury Hotel (2016-10 – 2018-01)
- Managed digital marketing programs (display, email marketing, SEO, PPC) and tracked ROI across a $150K budget.
- Partnered with Sales and Revenue Management leadership to set strategy and adjust programs to market demand post-opening.
- Owned website content and imagery updates to ensure accurate information and a consistent guest experience.
Marketing Director at Costa d'Este Beach Resort & Spa (2015-02 – 2016-10)
- Managed marketing operations for a 94-room celebrity-owned resort, spa, and restaurant with a $130K budget.
- Built locally focused marketing programs to drive incremental annual sales for food & beverage and spa outlets.
- Streamlined email marketing production by creating and delivering content to a corporate agency for distribution to the guest database.
Social Media and Content Creator at Freelance (2011-03 – 2015-02)
Created social media and content assets for clients; managed content calendars and channel-specific copy.
Content Editor at Internet Brands (2011-03 – 2013-03)
Edited and published web content for a remote team, ensuring quality, consistency, and on-brand communication.
