Marketing/ Administrative Associate - CVW Event Productions
(2024-10)
- Provide guidance to the Business Development, Finance, and Sales team to support multiple projects. Maintain confidential records.
- Build a comprehensive database of 500+ freelancers to maintain consistency across work.
- Manage the upkeep of our 250+ accounts. Regularly review and clean the database, including merging duplicates and running reports.
- Conduct routine data audits, improving database accuracy 5% and reducing duplicate records.
- Generate qualified leads list, build email lists for prospecting, create automated emails for Account Executives.
- Review and verify vendor records to ensure compliance with county standards. Monitor outstanding monthly balances for travel shows.
Data Analyst (Remote) - LIVBLK
(2024-02 - 2025-05)
- Reviewed and verified a database of over 5,000 companies to confirm business status for accuracy and completeness.
- Imported, validated, and organized information from external systems, ensuring accuracy, consistency, and seamless database updates.
- Enhanced data quality by 20% in first 6 months by identifying inaccuracies, correcting discrepancies, and proactively improving data.
Senior Marketing Specialist, Lead Generation - National Public Media (an affiliate of NPR)
(2022-06 - 2024-10)
- Executed campaigns' end-to-end process to generate qualified leads, resulting in measurable improvements in conversion rates.
- Analyzed campaign performance metrics via platforms and dashboards. Optimized based on analysis to maximize ROI.
- Processed and validated 2,000+ records daily in CRM with a focus on accuracy and consistency.
- Managed upkeep of CRM for Sales team and assured leads mapped correctly from form and campaigns.
- Served as a direct point of contact between internal and external leaders, streamlining workflows and ensuring clear expectations.
Senior Sponsorship Coordinator- Corporate - National Public Media
(2021-05 - 2022-06)
- Closed a minimum of ten local and national business deals per quarter
- Conducted targeted outreach, led outreach calls, and provided marketing support as needed.
- Collaborated cross-functionally with finance team on invoices and bookkeeping.
- Developed proposals for target clients. Created pitch decks, and nurtured sales leads.
Corporate Sponsorship Coordinator (Sales) - National Public Media
(2019-09 - 2021-05)
- Streamlined client communication and new client inquiries for National Reps and Campaign Managers, helping increase proposal turnaround efficiency by 25%.
- Assisted campaign tracking to support accurate ROI analytics. Delivered performance updates across relevant KPIs, directly contributing to improved campaign outcomes and client alignment.
- Created and maintained 20 client-facing marketing materials weekly including sales decks with research findings.
- Collaborated with Finance team on contracts, payments, and outstanding balances.
Media Research Associate - MediaRadar Inc.
(2016-11 - 2019-09)
- Fulfilled client research requests efficiently, enhancing team efficiency, ensuring seamless project management.
- Managed an extensive contact database, updated data quarterly, and analyzed reports weekly. Sort, organize, and manage files.
- Created best practices for the team, optimizing workflow, and fostering consistency among internal teams for better project outcomes.
- Monitored industry trends and compiled data-driven reports to detail progress against weekly goals.
