Marcio Caldas

Digital marketing strategist with 25+ years of experience in design, branding, and digital positioning. Focused on the legal industry, helping attorneys and law firms transform online presence into high-authority, client-generating assets. Combines design, SEO/GEO, and compliance-driven positioning to elevate how firms are perceived before the first contact. Operates as a full marketing system — not a service provider.

Background includes leading a global visual redesign project for Pearson(U.S.), the world's largest education company. Holds dual academic degrees in Law and Graphic design—a rare combination that strengthens compliance-aware marketing for regulated industries.

Founder & Marketing Director at Caldas Marketing & MAB (Present)

Digital Marketing for Law Firms & Construction

• Lead full marketing operations for law firms and contractors
• Developed high-performance websites focused on positioning and conversion
• Structured full digital presence: website, SEO/GEO, Google Business, and social
• Built marketing systems focused on lead generation and authority perception
• Delivered optimized websites (GTmetrix A / under 1.2s load time)
• Worked with clients across Brazil and the U.S. legal & construction markets

Worksheet Designer at Pearson (US Team)

• Designed educational content for international markets
• Applied high-level layout, typography, and visual communication standards
• Worked within large-scale production systems with strict quality control
• Collaborated with global teams to deliver consistent educational experiences

Senior Graphic Designer

Worked with global brands: Volkswagen, Ford, Kia, BYD Motors

• Developed branding and campaign strategies
• Created visual identity systems and advertising materials
• Delivered design solutions across digital and print media

Degree in Law

Degree in Graphic design