Mariana Calvo

Former soccer national team and NCAA athlete with experience in sponsorship activation, digital marketing, and sports event operations, bringing creativity and collaboration to connect brands and communities. Driven to grow in the industry and continue developing expertise.

Commercial Venue Officer - Concacaf

(2026-01)

Match Operations (Contract)

• Executed commercial and sponsorship activations during official matches, ensuring correct implementation of partner assets across stadium areas.
• Coordinated with stadium operations, security, and partner teams to deliver fan zone activations and on-site brand experiences.
• Monitored compliance of commercial rights in key areas (pitch-side, mixed zones, hospitality).
• Managed partner requirements including ticketing, accreditation, and VIP access.
• Delivered real-time reports and resolved on-site issues quickly in high-pressure match environments.

Marketing & Commercial Coordinator - Fanatics

(2025-11 - 2026-02)

• Support campaign strategy development and execution for licensed sports apparel, including seasonal launches and key calendar moments.
• Build and manage monthly content and media calendars; support social media execution.
• Coordinate with marketing, merchandising, e-commerce, and operations teams to deliver campaigns and retail activations.
• Track and report on KPIs to support performance analysis and optimization.

Venue Result Manager - WIN2TEC Sport - Riyadh, Saudi Arabia

(2025-10 - 2025-10)

Seasonal

• Managed full results, timing, and scoring operations for 10+ competition sessions, ensuring 100% accurate, real-time athlete data.
• Coordinated all video replay reviews and supervised international live streams/TV feeds, guaranteeing smooth broadcast delivery.
• Worked with 5+ international federations and officiating teams to validate results and resolve issues quickly in a high-pressure, multi-sport environment.

Marketing & Sponsorship Intern - Your ID Inc.

(2025-01 - 2025-05)

• Designed and presented sponsorship proposals and activation decks that helped secure partner renewals and supported national brand campaigns.
• Coordinated cross-functional teams across design, logistics, and marketing to deliver 100% of partner assets on time for international soccer event.
• Supported client-facing presentations and post-event reports, increasing in partner satisfaction and strengthening long-term relationships.

Sports Technology Assistant - BORNAN, Central American & Caribbean Games

(2023-06 - 2023-07)

• Managed live competition data for 56 sports, ensuring accurate reporting for CONCACAF, Olympic committees, and global broadcasters.
• Collaborated with event operations and broadcast teams to deliver sponsor visibility metrics and live streams on multiple platforms.
• Produced over 300 real-time performance reports, enhancing transparency and data accuracy during international broadcasts.

Bachelor of Arts - Sports Business Major, Marketing Minor - Saint Leo University (2025)