Social Media Manager - Branded Television at The Walt Disney Company (2022-10 – 2026-06)
For Titles including: ZOMBIES 4: Dawn of the Vampires, Doctor Who, Goosebumps: The Vanishing, The Lion King at the Hollywood Bowl and more.
- Directed end-to-end social content strategy and execution across multiple entertainment titles, overseeing the development, distribution, and optimization of campaign assets throughout the full marketing lifecycle
- Led the creative development process for social-first content, providing strategic creative direction and stakeholder feedback while managing approvals and ensuring alignment with brand, campaign, and platform objectives
- Oversaw relationships with paid social agency partners, developing integrated organic and paid amplification strategies to maximize audience reach, engagement, and campaign performance
- Collaborated cross-functionally with marketing, publicity, creative, and media teams to develop high-impact social campaigns that drove audience engagement, cultural relevance, and conversation around key title launches
- Defined and communicated platform-specific social strategies, campaign voice, and content frameworks to internal stakeholders, agency partners, and talent to ensure consistent brand storytelling and execution
- Partnered with title marketing teams to lead talent social media training, on-set content capture, live event coverage, influencer activations, digital experiences, and paid creative development, driving integrated campaign support across channels
- Served as a key cross-functional leader, aligning internal stakeholders around social strategy, facilitating decision-making, and driving collaboration to ensure campaigns achieved business and audience growth objectives
Senior Social Media Manager - YouTube Brand at XX Artists (2022-06 – 2022-10)
- Served as the primary client partner and strategic advisor, managing day-to-day communications, anticipating account needs, and aligning agency delivery with client team structures.
- Drove business growth by assisting with new client pitches, refining agency service offerings, and proactively identifying upsell opportunities to expand existing accounts.
- Streamlined cross-functional project workflows across internal creative teams (designers, editors) and client stakeholders, ensuring strict adherence to project management best practices.
- Facilitated key client calls and post-campaign analysis, synthesizing multi-departmental analytics and performance learnings into comprehensive presentations for senior leadership.
Social Media Strategist at Oprah Winfrey Network (2018-12 – 2022-06)
- Generated 246K+ engagements within three hours for Queen Sugar, achieving the most socially interacted episode of television in OWN history through high-impact, real-time campaign execution.
- Developed and executed 360° social media strategies for marquee scripted and unscripted series, including Oprah's SuperSoul Conversations, David Makes Man, and Kings of Napa.
- Served as the network's social media expert and primary liaison for outside partners, guests, and on-screen talent, onboarding stakeholders and educating them on digital best practices.
Social Media Coordinator at Dia&Co (2017-01 – 2018-06)
- Directed and produced an intensive, 12-day Facebook Live campaign that engaged over 150,000 users, while scaling weekly live video broadcasts to consistently drive community growth.
- Owned end-to-end campaign execution and content curation, developing monthly editorial calendars and real-time engagement strategies across Instagram, Facebook, Twitter, Pinterest, and YouTube.
- Partnered with key digital influencers to expand brand reach, while continuously monitoring social analytics to optimize performance metrics and meet engagement goals.
