Assistant Manager - StorQuest Self Storage - La Mesa, CA
(2024-12)
- Delivered front-line customer service in a high-traffic property rental environment, maintaining a near-perfect 4.9/5.0 star rating and 91 verified reviews YTD through genuine enthusiasm and professionalism.
- Stepped up as Store Manager for a 900-unit facility for 3 months, independently managing operations and keeping the store running smoothly under pressure.
- Managed line flow, customer interactions, and facility organization across multiple sites.
- Handled cash, daily financial reconciliation with precision across 5 facilities.
Freelance Multimedia Specialist - Freelance - San Diego, California, United States
(2021-02)
- Graphic designer and website developer for 12+ small-medium businesses across Malaysia, Singapore, Australia and USA with a user base of over 10k, utilizing Adobe Creative Suites such as Adobe Photoshop, Illustrator and Indesign.
- Utilized softwares like Wix, Hostinger, Wordpress, Figma, Dora.run, Divhunt, Webflow, Framer, Ubersuggest, Google Analytics and Wappalyzer to implement various SEO practices for each website developed, increasing organic traffic by an average 15%.
- Worked with no-coding tools for creating desktop, tablet and mobile friendly websites for easy maintenance and client handoffs.
- Explored and utilized new technologies including AI image and video generation tools, which increased media production creativity and efficiency.
- Self-taught HTML and CSS to create a production-ready website from offline to hosting, and incorporating into Divhunt, Webflow and Wordpress.
- Created 3D models in both mesh and NURBs systems for freelance clients using Blender and Plasticity.
Marketing Assistant - Divergent Marketing Solutions Inc. - San Diego, CA
(2024-09 - 2024-12)
- Trained and deployed as an in-store brand representative across multiple Costco locations throughout San Diego, promoting home improvement plans directly to shoppers.
- Generated qualified leads through face-to-face customer engagement, educating members on product offerings and capturing interest for follow-up consultations.
- Consistently met lead generation targets by approaching high-traffic areas strategically and tailoring pitches to the needs of individual customers.
- Adapted quickly to different store environments and team dynamics while maintaining a professional brand presence on behalf of the client.
Overnight Stocker - Walmart - La Mesa, CA
(2023-10 - 2024-08)
Cashier - Target - El Cajon, CA
(2023-07 - 2023-10)
Student Program Facilitator - Macquarie University - Sydney, Australia
(2019-07 - 2021-01)
- Spearheaded the scheduling and successful delivery of 8 evidence-based educational workshops, reaching 500+ students, to enhance awareness of sexual violence prevention and foster international student support.
- Amplified student knowledge of support strategies by 25% and university website traffic by 20% during campaign period.
- Identified student-run initiatives' need through focus groups, elevating awareness of available services.
- Led focus groups with international undergraduates, identifying the need for student-run initiatives to enhance knowledge and awareness of available services.
- Played a pivotal role as a panel speaker for significant events such as Harmony Day in Macquarie University (2020) and the Respect.Now.Always (RNA) program implementation across tertiary education in Australia (2021).
Digital Marketing and Content Intern - Dr Egg Adventures - Sydney, New South Wales, Australia
(2020-08 - 2020-12)
- Researched and constructed a customer journey map and a competitor analysis presentation for user onboarding pages.
- Drafted persuasive copy for newsletters, landing pages, and social media, which increased website visits and boosted qualified leads.
- Improved the discoverability of the company's website by implementing SEO strategies within the WordPress platform and Google Analytics, increasing website traffic by 27% within 3 months.
- Incorporated an e-commerce platform in the website, designing digital products and shop pages, as well as optimizing for searchability and reachability.
- Collected and consolidated leads of past subscribers and potential clients by developing landing pages from scratch and monitoring Google Analytics.
- Co-developed the user interface and user experience of a mobile app for an edutainment startup incorporating Sandbox gaming mechanics, which resulted in a 25% increase in engagement, as measured by the number of page views.
Multimedia Specialist - SP Eco-Link Sdn. Bhd. - Penang, Malaysia
(2018-05 - 2018-12)
- Researched the logistics and shipping industry by cold calling competitors, interviewing staff and execs about internal leadership, and by reviewing online resources, in order to understand the industry and redesign the company's branding and design from the ground up.
- Established a personality for the company's branding by developing visual guidelines, designing a website, and creating video ads, banners, pamphlets and posters.
- Identified latest market trends of 2018 to 2020 and analyzed customer behaviors and competitors strategies to develop marketing campaign that aligns with both short-term and long-term company KPIs.
- Represented Malaysia with the Malaysian External Trade Development Corporation (MATRADE) for an 8-day event in China International Import Expo (CIIE) in Shanghai to approach potential investors and clients, resulting in 3 new logistical partnerships for the company.
Filmmaking Tutor - AK90 Budget Filmmaking - Penang, Malaysia
(2017-05 - 2018-12)
- Developed and delivered a curriculum for video production, editing, storytelling, and cinematography, utilizing software such as Adobe Premiere Pro, Final Cut Pro, and Adobe Photoshop.
- Delivered the curriculum to 20+ students aged 16-17 over 12 weeks, as a series of 2-hour workshops.
- Conducted individual and group tutorials and critiques, monitored student progress, and evaluated projects.
- Coordinated collaboration between students, faculty, and industry professionals.
- Developed and maintained strong relationships with students by aiding in development of necessary technical and collaborative skills for successful careers in video production and editing.
Reality TV and Concert Production Liaison - iMe Entertainment Group Asia - Penang, Malaysia
(2018-01 - 2018-05)
- Managed a diverse team of 24 Malaysian and Chinese film crew members for a three-episode shoot across cities and states in Malaysia, achieving a streamlined workflow and high-quality content.
- Coordinated the procurement, rental of equipment, and hiring of local production crew in Malaysia, while resolving logistical challenges between teams and locations.
- Demonstrated exceptional translation skills and problem-solving abilities, ensuring effective communication across multicultural teams.
- Served as Assistant Stage Manager for international concerts in Shanghai, Singapore, and Malaysia, maintaining communication between 30 crew members and 28 artists.
- Liaised with production crew to facilitate artist performances and appearances in concerts and reality TV shows, collaborating with celebrities such as Sammi Cheng, Jeff Chang, Phil Chang, Donna Chiu, and Uriah See.
- Assisted in preparing schedules, stage settings, and performance coordination alongside senior stage managers and technical specialists.
Media Project: Chronicles of Gardenia - University of Hertfordshire - Penang, Malaysia
(2017-04 - 2017-12)
- Created a campaign project expanding across Malaysia and Singapore to advocate for inclusiveness of people with ambiguous gender and sexuality, and to stop bullying and prosecution.
- Received recognition from non-governmental organizations such as Penang Family Health Development Association, Queer Lapis, Seksualiti Merdeka, and Malaysian human rights activists including Pang Khee Teik and Nisha Ayub, with the project subsequently assisting Malaysians persecuted by the government and the Shariah Law.
- Spearheaded the branding visibility of our project and marketing materials, i.e. designing posters, banners, social media branding, flyers, social media posts and presentation deliverables.
- Invited to Singapore to document and interview attendees and hosts of the annual PinkDot.Sg event as a photographer and videographer.
- Increased viewership and engagement in Facebook page and garnered a total of 1.3K views in 1 day from zero initial views.
- Produced and executed 4 web-series, including a documentary which garnered the attention of University of Hertfordshire and Inti International College Penang, Subang and Kuala Lumpur branches.
New Media Research Analyst - Flextronics Technology (Penang) Sdn Bhd - Penang, Malaysia
(2017-03 - 2017-09)
- Participated in an INTI Employer Project, collaborating with Flex to conduct research on human resource management and primary/secondary communication strategies and implemented findings to practical applications.
- Orchestrated the creation of a compelling multilanguage company branding video, directly contributing to a substantial 25% surge in YouTube viewership.
- Employed diverse market-research methods to meticulously compile user/viewer data, resulting in a remarkable 24% enhancement in customer satisfaction.
- Executed an in-depth survey, followed by meticulous analysis of results, which informed improvements in internal communications and employee satisfaction.
- Synthesized field study and questionnaire data to refine company policies related to new media presence, leading to tangible operational improvements.
Videographer & Editor - Alpha Lead Consultancy - Penang, Malaysia
(2017-07 - 2017-08)
Produced multilanguage company branding video.
Magazine Designer and Marketing Intern - Niche Forte communications - Penang, Malaysia
(2016-12 - 2017-04)
- Led the editorial aspect of the magazine production, including designing, photography and copywriting.
- Conducted administrative work which includes updating magazine status report, communicating with writers and designers, overseeing magazine page layout, and organizing multiple project workflows and deadlines.
- Responsible for the marketing and distribution of magazines including cold calling for potential advertisers, drafting and pitching advertising proposals, revised custom rate cards and securing ad placements.
- Developed a print marketing campaign to promote the magazine, which included a direct mail campaign to local businesses, a print advertisement, and set up rack spaces for distribution in high-traffic areas.
- Boosted monthly magazine sales and secured additional 6 advertisers for 8 months of magazine ad space.
Freelance Photographer and Videographer - Freelance
(2015-01 - 2016-11)
- Executed commercial photography assignments for esteemed clients including Tropfest SEA, Semicon Pty. Ltd., Uber Malaysia, and Inti International Colleges and Universities Malaysia.
- Served as a skilled videographer and editor for projects such as Ip Man Wing Chun Academy Malaysia and Alpha Lead Consultancy.
- Produced over 6000 professional photographs and 15 videos while adhering to a budget of $6000, consistently meeting tight project deadlines.
- Transformed client briefs into captivating visual narratives, showcasing the ability to develop and execute creative concepts for video production.
- Employed proficiency in Final Cut Pro X and Davinci Resolve to expertly edit video footage, specializing in event highlights, slow-motion sequences, and rack-focusing cinematography.
Freelance Photographer - Uber Malaysia
(2016-03 - 2016-03)
Documenting Uber partner's journey.
Freelance Videographer and Editor - IP Man Wing Chun Penang
(2015-05 - 2015-05)
Commercial Photographer - Semicon SEA
(2015-04 - 2015-05)
Insurance Advertising Intern - Vision One Hundred Consultancy Penang - Penang, Malaysia
(2014-12 - 2015-04)
- Designed and created printed deliverables, online advertisements and publicity, write ups, social media management and video presentations to align with the corporate messaging and branding of the insurance consulting group.
- Increased customer retention by creating advertising materials using Adobe Photoshop, Adobe Illustrator and Indesign.
- Produced marketing deliverables for insurance agents to aid customers in sales and closing.
- Assisted 3 regional managers in their business opportunity events and presentation seminars.
- Responsible for designing, revising and delivering presentations for the chief executive in stake holder meetings.
- Increased customer trust and brand loyalty by engaging with customers on different social media platforms, creating customer loyalty programs, and organizing various promotional activities.
Student Director of Photography - Faris Hakim Studios - Penang, Malaysia
(2014-09 - 2015-03)
- Assumed first managerial role at age 18, leading and overseeing a 6-member team for commercial content and YouTube web series production.
- Managed a dedicated team of 6 video production professionals, securing a $15K project budget for diverse initiatives.
- Accomplished 12 edutainment web series projects across multiple languages within an ambitious 6-month timeline, resulting in a 300% increase in viewership.
- Directed and filmed 20 career talks and concerts at various universities and colleges, each attended by 2000-3000 students.
- Led a 10-member team of camera operators and production assistants.
