marketing account director - Adgility Digital - Miami, FL - Remote
(2026-01)
- Lead onboarding and account activation for new client engagements, aligning business objectives, success metrics, timelines, budgets, and communication plans with internal teams and stakeholders.
- Serve as a primary client contact through the account life cycle, driving collaboration, retention, and long-term account growth.
- Support account planning, forecasting, renewals, and long-term client growth strategies.
- Manage client relationships from onboarding through ongoing account management and strategic planning.
- Lead discovery, onboarding, kickoff, and recurring strategy meetings to align goals, expectations, and deliverables.
- Conduct clients need assessments to identify objectives, challenges, and growth opportunities.
- Coordinate cross functional teams to support launch readiness, project execution, and ongoing account performance.
- Facilitate internal status meetings to align priorities, communicate updates, monitor progress, and ensure timely completion of deliverables.
- Review account budgets, scope of work, and performance metrics to support business objectives and identify optimization opportunities.
- Collaborate with leadership on strategic recommendations, retention initiatives, and account expansion opportunities.
- Partner with finance and operation teams to support forecasting, reporting, billing coordination, and account health monitoring.
- Maintain CRM records, on boarding documentation, and internal systems to ensure operational accuracy and visibility.
marketing MANAGER - Inova US - Miami, FL - Remote
(2016-01 - 2025-01)
Led marketing operations, content production, influencer programs, and cross functional campaign execution for ecommerce brands across the health fitness beauty and pet care industries in the US and Mexico.
- Coordinated marketing efforts, performance data, and delivery of channel-ready assets across US and Mexico markets, ensuring campaign execution, stakeholder alignment, and content relevance across audiences.
- Collaborated with leadership, creative teams, media buyers, and operational stakeholders to execute recurring marketing campaigns, product launches, seasonal promotions, retention programs, loyalty programs, and revenue-driving initiatives.
- Leveraged campaign performance data, customer insights and market research to identify opportunities, optimize strategies, and support business growth initiatives.
- Partnered with PR firm and media contacts, sourced/ identified opportunities and provided deliverables to support brand visibility and objectives.
- Managed organic content initiatives across social media and brand community spaces, providing direction, reviewing content, delivering feedback to maximize engagement.
- Coordinated email marketing workflows from overseeing planning, execution, and performance review with Email Strategist.
- Contributed to creative strategy - analyzing audience behavior, reviewing campaign results, evaluating content performance, and supporting improvements through testing and insights.
- Directed influencer market programs, overseeing creator outreach, relationship management, partnership negotiations, content briefing, deliverable approvals, publishing coordination, and execution.
- Managed end-to-end production process for content and campaign assets, ensuring stakeholders alignment on priorities, deadlines, creative requirements, and business objectives.
- Supported fitness engagement initiatives in collaboration with coaches - both live and pre-recorded content, fitness app routine planning to production scheduling.
- Directed television segment development with messaging concept, talent selection and guidance, on-set coordination, prop sourcing, timelines, while setting up supporting teams for anticipated traffic generated through on-air calls-to-action.
- Manage vendor contracts, deal memos, operational budgets, production expenses, voice reconciliation, and financial reporting.
director of sales - NDR Media - Miami, FL – On Site
(2004-01 - 2015-01)
Managed client relationships, media planning, campaign execution, and business development initiatives supporting television advertising campaigns across the US Hispanic market.
- Served as primary liaison for US Hispanic direct response advertisers, developing trusting client relationships and securing local and national airtime to align with campaign objectives.
- Cultivated and managed relationships with media partners, clients, and vendors, securing premium inventory, ensuring successful campaign execution and performance evaluation, and contributing to long term business growth and account retention.
- Developed proposals, media plans, and recommendations aligned with client goals and campaign and performance objectives.
- Collaborated with clients to analyze campaign performance, evaluate key metrics, and develop recommendations for improved efficiency, performance, and return on investment.
- Coordinated with finance teams to support billing processes, payment collection, and revenue forecasting.
sales coordinator - Fox Latin America - Coral Gables, FL – On Site
(2002-01 - 2004-01)
Supported the vice president of advertising sales with campaign coordination, account support, and operational execution for large scale advertising accounts.
- Coordinated media orders, creative assets, and campaign logistics with internal departments and external partners.
- Monitor campaign schedules, delivery, and make goods to ensure accurate execution.
- Assisted with billing reconciliation, expense tracking, and reporting.
- Prepare client presentations, sales materials, campaign reports, and performance summaries.
- Supported account management activities to ensure high levels of client service and operational efficiency.
