Marketing Account Director at Adgility Digital (2026-01 – Present)
Serve as the executive level lead for new client engagements, directing all onboarding efforts from contract handoff, through initial execution. Align business objectives, success metrics, timelines, and communication cadence in partnership with internal stakeholders. Serve as a senior point of contact for client accounts, providing ongoing strategic oversight and relationship management through the account life cycle.
- Send outreach emails to cold leads, scheduled discovery calls with prospects, and manage follow-ups.
- Create, send and review intake forms to assess account status, identify client goals, and determine service alignment.
- Lead discovery, intro, and kickoff calls with prospective and new clients.
- Prepare, review, update, and deliver client agreements and related documentation.
- Onboard new clients, establish account foundations including goals, KPI's, communication cadence, scope, budget, and expectations.
- Ensure CRM records, onboarding documents, and internal systems are fully updated before launch.
- Coordinate with internal teams to ensure early momentum, workflow alignment, and launch readiness.
- Conduct regular internal check-ins to provide account updates, align priorities, monitor progress, and ensure reporting and deliverables are completed on schedule to support overall account performance.
- Review clients spend budgets and scope of work to ensure alignment with account goals.
- Lead weekly recurring strategy and performance calls with both clients and internal team.
- Monitor account performance with teams, identify optimization properties, and support account growth initiatives.
- Collaborate with leadership on expansion opportunities and strategic recommendations before client presentation.
- Partner with finance and billing teams to monitor account health and support reporting needs.
- Support account planning, forecasting, renewals, and long-term client growth strategies.
Influencer Marketing Manager at Inova US (2016-01 – 2025-12)
Led creative Influencer Marketing Content for e-commerce lifestyle brands in the health, fitness, beauty, and pet care category across the U.S. and Mexico. Managed cross-functional projects uniting storytelling, relationship management, and data-driven insights to strengthen brand positioning and drive measurable growth.
- Directed and executed influencer marketing efforts, overseeing outreach, vetting/creating new partnerships, generating and refining content briefs and strategies, and approval of deliverables.
- Led influencer briefing for fitness, skincare, and pet care brands, to ensure deep product knowledge and translate it into authentic, impactful content.
- Leveraged brand immersion and campaign performance analysis, alongside customer and market data, in collaboration with cross-functional teams to optimize strategies and support scalable revenue-driving initiatives.
- Collaborating with cross-functional marketing teams on paid evergreen and seasonal campaigns, new product launches, upsells, flash sales, price promotions, loyalty programs, etc., to align influencer marketing initiatives to ensure measurable performance across all channels.
- Contributed to aligning and improving creative concepts using trends and audience insights and leveraging A/B testing to optimize content, iterating on top-performing ads, to boost visibility and drive conversions and/or customer retention.
- Supported launch of Fitness app by collaborating with coaches on exercise routines/programming, scheduling and managing production for pre-recorded and live content.
- Served as Production Manager overseeing budget and timeline, talent management and usage rights, locations and permits, crews, creative briefing and alignment, on-set leadership, creative execution, post-production and deliver scalable, channel-ready assets across paid media, email/CRM, website/e-commerce, organic social, influencer partnerships, and supporting internal teams.
- Led production for television segments from concept to completion, ensuring cohesive brand representation for maximum campaign reach.
- Managed PR collaborations and media strategy to craft messaging, with select media outlets, publishers, and influencers that align with brand identity and maximize visibility.
- Planned and oversaw execution of seasonal organic content campaigns and promotions across Facebook groups, email, and social media—turning market insights into community engagement, qualified leads, and sales opportunities.
- Negotiated, created proposals, and managed TV ad placements across local and national broadcast/cable, ensuring efficient media buys for the General and US Hispanic market.
- Built and nurtured long-term partnerships, leveraging trust to generate a stable, enduring business foundation, and mutual goals.
- Developed and managed deal memos, supported with internal reporting for payout structures, service fees, and contractual obligations, overseeing vendor payments, operational expenses, and ongoing budget tracking to ensure fiscal accountability across the department and its initiatives.
Director of Sales at NDR Media (2004-01 – 2015-12)
Managed advertising sales, media buying, and client relations for U.S. Hispanic and General Market television campaigns.
- Secured premium inventory with national TV networks and stations, negotiating competitive rates with media vendors.
- Developed tailored sales plans and client proposals to meet business objectives and maximize returns.
- Cultivated and nurtured relationships with clients and partners to drive repeat business and long-term growth.
- Oversaw execution of campaigns, collaborating closely with clients to ensure measurable delivery.
- Analyzed performance metrics to optimize media strategy.
- Provided consultative support to clients, interpreting data to improve conversion rates and profitability.
- Ensured compliance with cash in advance requirements for all media buys, coordinating payment collection prior to execution, and reporting with accounts receivable to maintain revenue integrity and support accurate financial forecasting.
Sales Coordinator at Fox Latin America (2002-01 – 2004-12)
Supported the VP of Advertising Sales in day-to-day operations and campaign execution.
- Coordinated with the Traffic Department to process media orders and manage creative delivery.
- Reviewed schedules, monitored airings, and managed makegoods to ensure campaign accuracy and accountability.
- Reconciled billing and expenses, ensuring timely and accurate reporting.
- Assisted in preparing client presentations, sales reports, and performance summaries.
