VP Creative Director - Citizens Bank — Greenhouse
(2018-01 - 2026-12)
Clients: Citizens Bank Enterprise
- Helped build and lead Greenhouse, Citizens Bank's in-house creative agency — establishing it as a high-output studio capable of award-winning work at enterprise scale
- Won a Gold Telly Award for the Mortgage Myths campaign — a millennial-targeted initiative that reframed home buying as accessible, breaking through category skepticism with compelling storytelling
- Directed all creative output across broadcast, OOH, video, digital, and social for one of the country's largest regional banks
- Led and mentored a 32-person creative department — 16 art directors/designers and 16 copywriters — providing direction and reviews across all direct reports
- Stewarded brand standards across internal teams and all third-party vendors including AOR Ogilvy, ensuring voice and visual consistency at every customer touchpoint
- Partnered on broadcast TV strategy with Ogilvy, contributing creative direction to align agency output with Citizens' evolving brand platform
VP Creative Director - Hill Holliday
(2011-01 - 2018-12)
Clients: Bank of America · (RED) · Major League Baseball · Dunkin' Donuts
- Led integrated creative across a nationally recognized portfolio spanning financial services, cause marketing, sports, and QSR
- Art directed broadcast, OOH, and digital campaigns for Bank of America, maintaining brand consistency across one of the country's largest financial institutions
- Drove seasonal and national creative for Dunkin' Donuts across TV, OOH, digital, and social
- Managed multi-disciplinary creative teams across four major accounts, guiding art directors, copywriters, and producers from brief through final delivery
Creative Director - P+S
(2007-01 - 2011-12)
Clients: Sovereign/Santander Bank · AIG · Tufts Medical Center
- Directed integrated campaigns across broadcast, OOH, print, and digital for financial services and healthcare clients
- Led creative through Sovereign Bank's rebrand to Santander — maintaining brand equity and customer trust through a major acquisition transition
- Built and managed creative teams across three accounts from strategy through production
Creative Director | Art Director - MMB
(2002-01 - 2007-12)
Clients: ESPN · Atari · Subway · Jiffy Lube · Ben Hogan · Top-Flite
- Concepted and art directed broadcast, print, and OOH campaigns for entertainment, gaming, and consumer lifestyle brands
Associate Creative Director | Art Director - Deutsch NY
(1999-01 - 2002-12)
Clients: Homeruns.com · Boston Immigration Society · The Ad Club
Art Director - Arnold Worldwide
(1994-01 - 1999-12)
Clients: McDonald's · The Hartford · Fleet Bank · Royal Caribbean · Truth · Titleist
- Art directed the Truth anti-tobacco campaign — one of the most recognized and culturally impactful public health campaigns in advertising history. Work recognized with a Hatch Award (New England's premier creative honor)
- Developed brand campaigns across broadcast, OOH, and print for Fortune 500 clients at one of Boston's most celebrated independent agencies
