Matthew Laneve

What sets me apart isn't just the numbers — it's how I get them. I build teams that sell with precision. I forge partnerships that last. I bring discipline, clarity, and a level of competitive intensity that elevates everyone around me. Brands trust me because I understand how to connect their objectives to passionate audiences, whether in sports, technology, or consumer markets. Teams trust me because I lead from the front and never ask for a standard, I won't uphold myself.

Sales Director - Company X

(2024-03 - 2026)

Took over the division March 2025. Increase revenue 72% YOY. 2026 target $2.4M and I WILL hit it. Overseeing a team of 12 that I have cultivated in a lethal selling & fulfillment team

Sales Manager - Stone Sports Marketing (SSM)

(2022 - 2023)

• Sports marketing consultant and brand strategist focused on NASCAR, PRCA, PBR, and NHRA
• Build and execute high‑performance sponsorship strategies that connect national brands with passionate motorsports and western‑sports audiences.

VP, Sales & Marketing - ThorSport Racing - Sandusky, OH

(2010 - 2022)

• Turned a single‑truck NASCAR team into a four‑team, championship‑winning organization, generating $100M+ in revenue.
• Landed a $27M Toyota Racing Development partnership, reshaping the team's commercial trajectory.
• Directed all brand‑facing communications and activation for 12 major national partners across every media channel.
• Built a best‑in‑class sales and marketing team trusted to deliver at the highest level.

Sr. Director, Sponsorship Sales - Detroit Pistons - Auburn Hills, MI

(2008 - 2010)

• Exceeded sales goals by 150% while maintaining a 100% renewal rate.
• Sold a diverse portfolio of assets including TV, radio, print, in‑arena, outdoor, and experiential activations.
• Built long‑term partnerships through data‑driven storytelling and customized brand solutions.

VP, Corporate Partnerships - Kenny Bernstein Racing - Cleveland, OH

(2007 - 2008)

• Generated $1M in new business, developing assets for the Monster Energy Funny Car and Budweiser Top Fuel Dragster.
• Secured a seven‑figure sponsorship with the U.S. Air Force, expanding the team's national footprint.

VP, Corporate Partnerships - Professional Bull Riders (PBR) - Colorado Springs, CO

(2006 - 2007)

• Produced $20M in revenue by securing four major sponsorships within 12 months.
• Built multi‑year partnerships that elevated PBR's brand presence and event experience.

Sr. Director, Corporate Partnerships - Cleveland Browns - Cleveland, OH

(2001 - 2006)

• Responsible for $12M+ in suite and partnership revenue across multi‑year terms.
• Developed integrated sponsorship platforms for regional and national brands.

Captain - United States Army - Schofield Barracks, HI

Airborne, Air Assault, and Light‑Fighter Special Operations roles. Held a Top‑Secret Security Clearance and led high‑performance teams in demanding operational environments.