Meagan Campbell

I am a marketing strategist with a proven track record in digital marketing, brand management, and trade show execution. I've optimized global content across multiple brands, developed targeted marketing campaigns that boosted engagement, and managed an $850K trade show budget to maximize ROI. Streamlined CRM operations and improved CRM adoption among sales.

Previously at KCRAR, I led a website consolidation and redesign, strengthened corporate branding, and improved membership engagement. My expertise is in copywriting, graphic design, and performance marketing has driven brand growth across industries.

At Intouch, I worked on digital solutions for major pharmaceutical brands, earning an MVP award. I excel at blending creativity and strategy to elevate brand presence and customer experience.

EXPERIENCE

Scheuch USA

Strategic Marketing Manager, April 2022 – February 2025 

• Managed and maintained global content for camcorpinc.com, schust.com, and scheuchna.com, producing engaging public relations, social media, and website content that enhanced online visibility and user experience.
• Developed and executed targeted marketing campaigns by utilizing segmentation and personalization techniques, resulting in improved engagement rates and driving website traffic, aftermarket sales and equipment sales, with email open rates consistently achieving over 30% 
• Crafted and optimized both organic and paid search strategies to enhance brand recognition and website traffic, leading to innovative digital marketing initiatives that expanded online reach and improved conversion rates.
• Successfully planned and executed over seven annual trade shows, significantly increasing brand visibility and engagement while fostering innovative content ideas to strengthen customer connections with the brand.
• Managed brand positioning and messaging to enhance market presence and drive consumer engagement, contributing to revenue growth through strategic initiatives and enhanced content output.
• Oversaw an $850,000 trade show budget, plus additional online advertising budget for optimizing resource allocation for each event to maximize impact and return on investment.
• Assisted in supervising a diverse team of 10 sales members, fostering a collaborative environment that improved overall event performance and team engagement.
• Collaborated with sales and logistics teams to develop comprehensive trade show strategies that aligned with company and industry goals, executing targeted promotional campaigns through social media and email marketing to boost pre- and post-event engagement.
• Conducted a thorough audit of the CRM database, resolving over 1,200 duplicate entries and outdated records while analyzing user activity and engagement metrics to recommend improvements that significantly enhanced CRM adoption among sales and application engineers.
• Coordinated with IT teams to implement customer engagement drip campaigns, improving internal project management response times and enhancing customer retention.
• Designed and executed performance marketing campaigns that effectively targeted key audience segments, developing brochures, banner ads, website content, and email campaigns across three brands.
• Led copywriting, graphic design and editing of content across all media, ensuring quality and consistency in messaging with corporate brand standards

Kansas City Regional Association of REALTORS® 

Digital Media Manager, April 2017 – April 2022

• Led the website consolidation and redesign of the new SSI company website in 2019-2020, resulting in a modern, user-friendly interface while coordinating and updating content, designs, and schedules to ensure accuracy and relevance.
• Managed technological initiatives aligned with departmental strategic objectives, enhancing operational efficiency and support.
• Developed engaging graphics for various media, including print, presentations, email, web, and video projects, utilizing Adobe Creative Suite to enhance visual communication.
• Established corporate brand standards and created comprehensive branding and style guides, ensuring a cohesive identity across all KCRAR communications and increasing brand recognition.
• Optimized messaging for membership, corporate communications, and social media, which significantly boosted member engagement and retention.
• Contributed innovative ideas to the creative process and developed social media strategies that encouraged member participation in classes, leadership roles, and volunteer opportunities.
• Played an active role on the Internal Events Committee, overseeing the planning and execution of key events
• Identity work for Recharge, Coffee for Closers, Latte and Learn, RealTalk, and ResourceKC.

KC Tailgaters 

Owner, May 2015-April 2017 

KC Tailgaters provides the best tailgating experience in Kansas City. All you need to do is show up and have fun. We take care of the rest.

• I started my own company 
• Created identity, website, and promotional materials 

Intouch Solutions 

Senior Interactive Designer, May 2007 - May 2015 

• Developed innovative solutions for consumer and animal health pharmaceutical brands, delivering projects across web, mobile, and tablet platforms while significantly enhancing user experience and accessibility.
• Provided online and print design support for clients such as Firazyr Mentors and Alexion
• Collaborated with account teams, developers, SEO, and other creatives to create fully responsive websites, applications, emails, banners, printed materials, and targeted social media campaigns for major healthcare brands, including Teva, Sanofi, and Bayer.
• Designed and developed digital sales aid applications for Azilect, Danone, Treanda, and Akynzeo, enhancing sales presentations and effectiveness.
• Created promotional materials and websites for the Business Development team, driving project success and aligning with new business goals
• Provided key design support and creativity across multiple brands, awarded the 2008 MVP Award for outstanding performance.

Andrews McMeel Publishing 

Book Cover Designer, March 2005 - April 2007 

Design and layout of Andrews McMeel Universal book covers

• Designed and layout of assigned book covers and managed the production and back panel design for all other titles.

Sprint 

Contract Designer, August 2003 - February 2004 

• Contributed to various internal and external campus-wide projects, including campus brochures, posters, the PAC logo, Sprint website updates, Web PAC ballot design, and executive presentations.

EDUCATION 

Web Design Certificate, Kansas City Art Institute

BFA in Graphic Design, University of Kansas