Creative Director - BG&CO CREATIVE STUDIO - Remote
(2024-01)
- Creative Innovation: Established new brand standards by integrating fluid illustration and visual storytelling techniques that expanded the typical templated process, elevating the quality and performance of all creative campaigns.
- Integrated Leadership: Spearheaded end-to-end project execution for Pizza Hut and KFC, managing projects and client communications to ensure strategic alignment and brand consistency.
- Strategic Copy writing: Delivered campaign copy, blending narrative-driven storytelling with brand strategy to secure client buy-in and drive consumer engagement.
Senior Art Director - BRAINCHILD
(2021-01 - 2024-01)
- Spearheaded the visual identity for the 2022 Fried Chicken Festival, scaling attendance to 105,000+ guests through a cohesive, multi-channel brand system.
- Scaled Samsung's retail presence by designing 10+ highfidelity Galaxy screen demos, currently deployed across 500+ nationwide locations.
- Directed the end-to-end design of a 500 sq. ft. interactive trade show environment, integrating multimedia displays that significantly increased lead generation and brand sentiment.
Senior Art Director - 270B - Dallas, Texas
(2019-01 - 2021-01)
- Directed 30+ large-scale photo and video shoots for Avocados from Mexico, managing the full creative lifecycle from pre-production and on-set art direction to post-production delivery.
- Modernized the brand's visual identity by introducing contemporary lighting and prop styling standards, resulting in a measurable lift in audience engagement and brand sentiment.
- Engineered comprehensive brand repositioning assets, including value sheets, high-stakes pitch decks, and identity systems that directly accelerated new client acquisition.
- Developed strategic brand guidelines and presentation frameworks that equipped the business development team to secure 2 major CPG accounts within 2 years.
Art Director - TPN - Dallas, Texas
(2016-01 - 2019-01)
- Developed 50+ retail-ready displays for Hershey's, managing full-cycle versioning for diverse retail environments like Walmart and CVS.
- Designed multi-channel creative and interactive in-store touchpoints for premier clients, including Bank of America and Alaska Airlines.
- Led client-facing pitches and optimized daily project pipelines to meet tight deadlines without sacrificing quality.
- Integrated art direction across 100+ cross-functional campaigns, collaborating closely with senior leadership to maintain brand integrity.
Digital Studio Artist - TRACYLOCKE - Dallas, Texas
(2013-01 - 2016-01)
- Spearheaded technical file preparation for national campaigns (T-Mobile, 7-Eleven), achieving a 99% first-time pass rate and drastically reducing "time-to-market" for high stakes deliverables.
- Guaranteed 100% asset integrity for high-profile portfolios including VisitDallas and Pizza Hut, eliminating revision cycles and elevating the final output quality for multi-channel marketing.