Megan Lasala

Supported flawless execution of multi-channel marketing campaigns for a diverse client portfolio, tracking creative deliverables and deadlines across four sales representatives to ensure client expectations were met or exceeded. Designed, created, and scheduled social media ads and full campaigns for The Bulletin, The Spokesman, and client accounts across multiple platforms, producing content that drove measurable engagement and brand visibility. Partnered with designers to develop compelling print, social media. and digital ads, monitoring creative performance by measuring reach and revenue impact to help inform future creative direction.

Advertising and Sales Assistant at Carpenter Media Group (2025-10 – Present)

• Supported flawless execution of multi-channel marketing campaigns for a diverse client portfolio, tracking creative deliverables and deadlines across four sales representatives to ensure client expectations were met or exceeded.
• Designed, created, and scheduled social media ads and full campaigns for The Bulletin, The Spokesman, and client accounts across multiple platforms, producing content that drove measurable engagement and brand visibility.
• Partnered with designers to develop compelling print, social media. and digital ads, monitoring creative performance by measuring reach and revenue impact to help inform future creative direction.
• Built and maintained relationships with recurring clients while onboarding new advertisers and producing platform-native social content, driving revenue growth and brand visibility across digital channels.
• Gathered, organized, and summarized campaign performance data with precision, translating results into charts, graphs, and digestible reporting for sales reps and clients.

Sales Manager at Quokka Brew (2023-05 – 2024-01)

• Engaged 4,700+ potential clients via in-person, email, phone, and social media outreach.
• Closed 100+ deals, contributing directly to revenue growth.
• Led sales strategy meetings to identify new markets, expanding target audience to the running community.
• Tracked, analyzed, and reported performance metrics while identifying opportunities for growth.

Influencer Marketing Assistant at The Kair Group (2024-11 – 2025-03)

• Pitched talent to 15+ brands in the beauty and home industries resulting in brand deals, partnerships, and successful campaigns.
• Managed day-to-day communication with partners, influencers, and brands via LinkedIn, Slack, and email.
• Maintained and updated talent media kits and databases by tracking analytics, trends, audience demographics, engagement metrics, and reporting send-outs.
• Reviewed creators' content and provided suggestions to support performance marketing initiatives and boost engagement.

Co-Host & Producer at Chapman Radio (2024-08 – 2025-05)

• Co-hosted and produced an award-winning podcast analyzing popular reality TV series, airing weekly with broadcasts uploaded to Spotify.
• Won Best Specialty Show (Non-Music) and Best Station (<10k) at the 2024 Intercollegiate Broadcasting System Awards, placing in the top 5% of submissions worldwide.
• Designed and implemented social media campaigns using Canva for Instagram and TikTok to boost engagement.

Bachelor of Arts in Strategic and Corporate Communication – Chapman University, School of Communication

Minor in Creative and Cultural Industries – Chapman University, School of Communication

Study Abroad – Fairfield University