Meghan Dahm

Senior Project Manager with extensive experience leading large-scale promotional programs in the liquor and beverage industry, overseeing 10,000+ events from planning through execution. Proven ability to manage complex logistics, including 100+ simultaneous activations, while recruiting, training, and leading high-performing teams nationwide. Trusted partner to major brands such as Pepsi, Boston Beer, and Mike's Hard, consistently delivering high-impact programs on time and under budget.

Highly self-disciplined and organized, with a strong track record of successfully managing projects working remotely, without sacrificing quality, communication, or accountability. Experienced bar manager and hospitality professional with 10+ years in high-volume service, private events, and brand-driven environments. Proven track record managing busy bars, leading staff, increasing sales, and delivering exceptional guest experiences.

Strong background in craft cocktails, inventory control, event execution, and team leadership.

Senior Project Manager at Signature Marketing Inc. (2016-01 – 2020-12)

• Managed 10,000+ promotional events, primarily in liquor and beverage industry
• Recruited and trained event staff nationwide
• Coordinated large-scale event logistics (100+ simultaneous activations)
• Worked with major brands including Pepsi, Boston Beer, and Mike's Hard

Project Manager at Signature Marketing Inc. (2013-01 – 2016-12)

• Managed 6,000+ events with strong focus on scheduling, staffing, and execution
• Consistently delivered programs under budget

Experiential Brand Ambassador at Signature Marketing Inc. (2010-01 – Present)

• Represented major alcohol brands at bars, festivals, and events
• Drove product awareness, trial, and sales through customer engagement

Bar Manager & Marketing Manager at Veterans of Foreign Wars (VFW) (2023-10 – Present)

• Promoted to Bar Manager; oversee daily bar operations, staff, and event execution
• Manage hiring, training, scheduling, and team performance
• Control inventory, ordering, and vendor relationships
• Implement SOPs to improve efficiency and consistency
• Plan and execute private events (weddings, parties, banquets up to 250 guests)
• Lead marketing efforts including social media, promotions, and event advertising
• Drive profitability through cost control and upselling initiatives

Bartender & Event Bartender at Veterans of Foreign Wars (VFW) (2022-12 – Present)

Bar Supervisor / Manager at Whiskey Acres / Kane County Cougars Stadium (2022-04 – Present)

• Manage high-traffic branded bar within stadium environment
• Create and execute specialty cocktail menus
• Oversee inventory, sales performance, and staff coordination
• Deliver premium brand experience in fast-paced, high-volume setting
• Drive upsells and customer engagement during peak events

Seasonal Bar Operations (Pumpkin Daze) at Abbey Farms (2022-08 – 2024-11)

• Operated high-volume seasonal bar with record-breaking liquor sales
• Educated customers on house wines and beers
• Managed inventory tracking and compliance (ID verification)
• Handled large crowds efficiently in fast-paced outdoor environment

Bartender at Wilson Street Tavern (2015-01 – 2022-12)

• Delivered full-service bartending including craft cocktails, beer, and wine
• Managed opening/closing duties, cash handling, and reconciliation
• Built strong customer relationships and repeat clientele

Banquet Bartender at Eagle Brook Country Club (2011-01 – 2013-12)

• Provided service for large-scale events (300–500 guests)
• Maintained speed, accuracy, and professionalism in high-pressure settings

Head Server / Trainer / Bartender at Tavern on the Fox (2004-01 – 2010-12)

• Trained new staff across front-of-house roles
• Supported hiring and onboarding processes
• Bartended during peak events and high-volume shifts

Independent Consultant at Norwex (2016-01 – Present)

• Built and managed client base through direct sales and events
• Developed marketing materials and customer outreach strategies

Bachelor of Arts in Journalism (Marketing & PR Focus) – Northern Illinois University