Integrated Marketing Specialist - Wrangler - Kontoor Brands - Greensboro, NC
(2025-06)
- Co-lead integrated marketing campaigns and product launches in partnership with ecommerce, merchandising, design, sales, and agency teams.
- Manage content production, creative assets, and post-production workflows while ensuring brand consistency across digital channels.
- Execute digital marketing activations and seasonal storytelling initiatives to drive brand engagement and support business objectives.
- Coordinate project timelines, vendor invoicing, budgets, and asset distribution to ensure efficient campaign execution and on-time delivery.
Buying Merchandise Assistant - Boys 4-20 - Belk, Inc. - Charlotte, NC
(2023-11 - 2025-06)
- Designed and executed visually appealing store displays to drive engagement, reinforce brand identity, and optimize the consumer shopping experience.
- Monitored and analyzed foot traffic and sales data to make strategic adjustments to product placement and promotional displays.
- Partnered with store management to ensure brand consistency across all visual merchandising initiatives while staying current with industry trends.
- Created social-media-ready visual content to support brand storytelling, customer engagement, and product promotion.
- Conducted competitive data analysis, identifying market trends and social media insights to inform content strategies and brand positioning.
- Prepped presentations for brand meetings, ensuring alignment with current consumer and market trends.
- Managed product orders and collaborated with distribution teams to streamline garment tracking, delivery logistics, and promotional initiatives.
- Managed sample coordination for internal reviews, photoshoots, and meetings, ensuring timely organization and product presentation.
Visual Merchandiser - Belk, Inc. - Greensboro, NC
(2023-06 - 2023-11)
- Designed and executed visually appealing store displays to drive engagement, reinforce brand identity, and optimize the consumer shopping experience.
- Monitored and analyzed foot traffic and sales data to make strategic adjustments to product placement and promotional displays.
- Partnered with store management to ensure brand consistency across all visual merchandising initiatives while staying current with industry trends.
- Created social-media-ready visual content to support brand storytelling, customer engagement, and product promotion.
Merchandising Intern - Lee Mens - Kontoor Brands - Greensboro, NC
(2022-03 - 2023-05)
- Managed over 150+ product SKUs per season, vendor communications, and inventory logistics to ensure seamless product flow.
- Analyzed purchase behavior and seasonal trends to guide markdown strategies and maximize performance.
- Developed reports assessing product performance to support future merchandising strategies.
- Collaborated with cross-functional teams to align execution with broader business objectives.
