Staff Reporter - North State Journal/Media - Raleigh, NC (Remote)
(2024-09)
- Coordinate and compile community news, including event calendars, obituaries, and feature articles, for five local newspapers across counties in North Carolina, as well as the North State Journal.
- Regularly contribute 4-5 articles for North Carolina Farm Life Magazine for each seasonal issue (winter, spring, summer, and fall), profiling generational farmers and agricultural properties pioneering new cultivation methods and innovations.
- Craft original articles based on traditional research, live, phone and virtual interviews.
- AI prompting for compilation of background research, etc.
- Image/grammar/content editing, proofreading, and more.
Content Coordinator - Best Version Media - Hillsborough, NC
(2023-09)
- Manage client relationships and engage with clients on a routine basis (via meetings/video conferences) to discuss strategy, goals, deliverables, and performance.
- Find and interview a local family to be the face of each issue's cover. Create a feature-length article based on the family and what living in Hillsborough means to them.
- Research and write profiles on local businesses and special events held in the community throughout the year.
- Arrange for the magazine photographer and feature families/businesses being profiled and their owners to determine a convenient place and time for photoshoots providing adequate time to receive, review, and choose the photos to accompany each article.
- Create a monthly events calendar by forging ties with community leaders and staying informed about the variety of local happenings of note, from school awards to new business development and openings, to arts and crafts workshop opportunities and gallery exhibitions to fundraising events to benefit nonprofit organizations serving Hillsborough, NC, and the surrounding area.
- Use professional proofreading skills to review each copy of the magazine, correcting grammatical and style errors as they occur.
Digital Marketing Instructor - UNC-Chapel Hill-Trilogy Education - Chapel Hill, NC
(2021-09 - 2025-06)
Member of instructional staff for Digital Marketing Bootcamp. Mentoring and guiding students from the basic concepts of digital marketing and common terminology used in the field to teaching the primary tenets of the sales funnel, lead nurturing, social media and paid advertising campaigns to mastering building two comprehensive marketing campaigns from start to finish, complete with WordPress websites.
Digital Media Specialist - Jawfish Digital - Raleigh, NC
(2020-01 - 2024-03)
- Manage client relationships and engage with clients on a routine basis (via meetings/video conferences) to discuss strategy, goals, deliverables, and performance.
- Manage a wide range of marketing clients throughout different industries.
- Ensure client satisfaction, retention, and growth.
- Assign content to team writers, maintain editorial calendars, review and edit content to ensure high quality and customer satisfaction.
- Conduct keyword research to identify target opportunities for client content.
Editorial Coordinator/Writer - South Charlotte Lifestyle Magazine - Charlotte, NC
(2018-06 - 2023-10)
- Compose original profiles of community leaders, businesses, and public interest initiatives as assigned by the editor through interviews with featured subjects and independent research.
- Cold calling clients for ad placement and marketing partnership contracts.
- Proofreading all copy.
- Communication with advertising and editorial content clients to resolve any concerns quickly and to their satisfaction.
Freelance Writer – Fitness and Health Expert - Hurdles First Magazine - Raleigh, NC
(2017-01)
As the health and fitness expert, pitch article ideas, research, and write two original feature-length articles monthly.
Director of Marketing & Public Relations - Providence Gallery - Charlotte, NC
(2008-01 - 2024-01)
- Created gallery website layout and continue to maintain current events, exhibition schedule, and updates to artists' biography pages and individual artists' galleries with fresh, original SEO copy (revised biographies, artist's statements, resumes, etc., and new images by editing and posting new artwork files using the CMS provided by the host site).
- Prepare, design, and submit all gallery press releases, print-ready advertisements, and event listings to print and online media outlets.
- Design and schedule release of e-invitations with images and original copy to advertise exhibit openings and publish event reminders using templates provided through Constant Contact®.
- Write, edit, and illustrate original blog entries for publication on the gallery website. Update and maintain the gallery's preferred client email database (approximately 2,700 members).
- Submit gallery event information and images to social media sites and online directories--local, regional, and national.
Owner - Art Tech Publishing, LLC - Raleigh, NC
(2006-05 - 2020-09)
Creation of original articles, press releases (print and web-based), resumes/biographies, print-ready advertisements, and professional artist portfolios featuring original photographs and high-resolution imagery to market artists' work, including press releases to announce and cover exhibit openings and generate a larger client base. Offer full-service communications and marketing services to increase sales for artists, galleries, independent authors, and all other clients.
- Design and production of personalized template-driven websites, complete with customized content with SEO keywords. Creation and submission of complete portfolios customized for artists seeking to heighten their professional profiles regionally or nationally, to gain additional gallery representation and increase retail sales, as well as to create an informational website for entering award shows and competitions sponsored by various arts organizations.
- Complete writing, proofreading, and editing services for web-based SEO content, item descriptions, personal and business blogs, and a full range of editing services for artists, businesses, and self-publishing authors.
Gallery Manager - Shain Gallery - Charlotte, NC
(2003 - 2006)
- Responsible for exhibition preparation, inventory control, and daily sales of artworks priced between $1,500 - $10,000 apiece.
- Prepared yearly exhibition calendar and distributed press releases and advertisements customized for multiple print and digital listings.
- Solely responsible for entering client and artists' payment information into QuickBooks program.
- Updated website with original copy, new images, and current event listings.
- Designed complete copy and visual layouts for show postcards and exhibition advertisements.
